People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that […]
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About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity […]
Innovation has two elements – novelty and commercial success. Novelty without commercial success is an invention. Commercial success without novelty is me-too. One tool in planning a novelty is applying the law of the opposite. The law of the opposite states that in order to be successful, one should go in a direction that is in contrast from most others. […]
Trust has been widely discussed by speakers of the World Business Forum, organized by World of Business Ideas (WOBI), in Sydney for the last two years. I am sharing the key points of three authors from their respective sessions. Stephen M.R. Covey, author of “The Speed of Trust: The One Thing That Changes Everything” shared that Trust is about character […]
North Ridge Foods exports, distributes, and promotes Filipino fast-moving consumer goods (FMCG) in North America. Exclusively distributing for companies and brands that include San Miguel Purefoods, Nagaraya, Barrio Fiesta, Unilever, Lemon Square, NutriAsia, Boy Bawang, Saranggani Bay, WOW Mani, SABA Seafood, and Goldilocks, among many others, the company creates an international presence for Filipino brands while giving Filipino and Asian […]
I am extremely proud to announce the 30th anniversary offering of Mansmith and Fielders Inc.— the 11th Market Masters Conference — featuring a dream team of high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2020. Check out the conference agenda below. Session 1: Behind The Scene: The Strategist Behind the Strategy Top executives […]
DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair. Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The […]
Ian Santos is the Country Manager of Mundipharma Philippines’ consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular […]
My special thanks to People Management Association of the Philippines (PMAP) President Gerry Plana and Vice President Lin Mukhi for inviting me to speak about Strategy and Execution in their CEO – CHRO Collaboration Forum last March 8, 2019. In the said forum, I proposed that the HR manager should take on the role of […]
I had an insightful conversation with Oscar Villamora, Jr., who was appointed as the Vice President for Sales of the Universal Robina Corporation (URC) in May 2018. Oscar was recognized as a Mansmith Young Market Master Awardee for Customer Development in 2010 when he was still a National Sales Manager for a multi-national firm. Even then, he had his sights […]