As a new year is about to begin, many companies are reviewing what worked, what didn’t, and what needs to change. It’s a time for reflection, and for most leaders, that includes confronting failure. But not all failures are bad. Some signal that your organization is learning fast. That was one of my key takeaways from Harvard Business School professor […]
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Earlier this year, Mansmith and Fielders, Inc. received the Agora Distinction Award for Nation-Building Marketing Leadership from the Philippine Marketing Association (PMA). The recognition was unexpected and humbling. As the first private company to receive it in PMA’s 70-year history, it reminded us that our work has always been guided by purpose. Purpose in marketing doesn’t only strengthen a business, […]
Marketers know the secret to loyalty: trust. Whether it’s a brand and its customers, a leader and a team, or a government and its citizens, trust drives engagement. Imagine if tax systems applied the same principle. Rethinking the Tax Experience For many entrepreneurs, taxes feel like a yearly hurdle: forms, rules, and the constant worry of penalties. The system often […]
Love makes people notice your brand. Trust makes them stay. Yet many companies chase “brand love” as if it were the endgame, pouring budgets into viral campaigns, celebrity tie-ups, and grand launches. But affection built on hype is fragile. One crisis, one bad review, one broken promise. and that love vanishes. In the Philippines, this distinction matters even more. Filipino […]
Dear Fellow Filipino, We are often described as the world’s most resilient people: smiling through hardship, laughing in traffic, finding light in the dark. The world admires that optimism. But perhaps we must now ask: have we learned to survive so well that we’ve forgotten how to transform? What worked for us before may hold us back now. When we […]
If you’ve been watching the Philippines recently, you’ve likely noticed two powerful forces rising in parallel: civic protests demanding change and startups pushing for innovation. One speaks the language of activism, the other of disruption. But at their core, both are movements, fueled by belief, powered by people, and born from frustration with the status quo. I recently joined the […]
I never really planned to be a teacher. I was an accidental one. The late Prof. Manny Fernandez, one of the great minds of Philippine marketing, saw me giving a talk (I can’t even remember where), and he told me I should consider teaching. That moment quietly changed the course of my life. Teaching became a calling I didn’t see […]
Too many entrepreneurs treat networking, marketing, or content as magic fixes. We join clubs, attend meetups, post daily, hustle hard. But no matter how busy you seem, if your business model is flawed, nothing sticks. I’ve learned this after mentoring thousands of entrepreneurs and guiding teams at Mansmith & Fielders. Let me show you why so many fail despite the […]
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]
As Mansmith and Fielders, Inc. marks its 35th year, we find ourselves both humbled by how far we’ve come and energized by what lies ahead. What started as an intimate seminar company has grown into an ecosystem, one built on education, empowerment, and public service. Our mission has remained constant: to help people and organizations grow! We’ve always believed that […]