Standing on the grounds of Shenzhen’s Talent Park, watching low-altitude airspace in action, you quickly realize that the future of logistics is in high-frequency aerial fulfillment. It is already happening in China’s tech capital. Yet, to understand the true commercial viability behind the spectacle, one must look beyond the initial visual novelty. To unpack what was really happening beneath the […]

As families prepare to remember loved ones during All Saints’ and All Souls’ Day, conversations about death can feel especially close to home. For Riva “River” Galveztan, however, preparing for death is not simply about what happens at the end. It is also about learning to live more intentionally, and easing the burden on those we leave behind. River is […]

Executive Summary: The Strategy Logic Chain Applied to Cities Most competitive strategies fail from a break in the logic connecting their essential elements. Companies pursue innovation, lower costs, and moats, yet these initiatives often fail to reinforce one another. The Strategy Logic Chain addresses this disconnect through six interconnected links: Value Proposition → Consumer Behavior (& Incentives) → Capability → Economic Drivers → […]

Authors’ Note: This is Step 2 of the six-step Strategy Logic Chain within the PILA Reasoning Stack (Problem, Insight, Logic, and Assumptions). Step 1, the Value Proposition, defines the value a company intends to create. This article asks whether customers will change their behavior to realize that value. Every year, companies launch products that are faster, cheaper, or more effective, […]

When business leaders discuss strategic risk, they usually focus on what is new: the startup investment, cross-border acquisition, digital transformation, or multi-billion-peso capital proposal. They ask probing questions because the future is unproven. But what about the core business that is already making money? It has paying customers, steady revenues, a long track record, and a management team that knows […]

Keynote Speech: Packaging Institute of the Philippines – Annual Exhibit and Industry Forum October 8, 2026 | SMX Convention Center Manila Right now, in boardrooms all over the country, packaging owners and CEOs are wrestling with the exact same headache: “How do we stop clients from squeezing our prices down to zero?” Good afternoon, friends, and leaders in the Packaging Institute […]

Building Brand Philippines Through Excellence, Execution, and Systems Every nation possesses a brand. A country brand is not created solely through government marketing campaigns, tourism slogans, or official state messaging. It is forged through what the world consistently experiences from a nation’s people, enterprises, and public institutions. Like any global enterprise, a nation competes in the international arena through its […]

Are Customers Returning Because They Choose You, or Because They Have Not Found a Reason to Leave? A few times each month, I return to the same beef noodle shop in Opus. It is only a kilometer from my home, making it convenient. Sometimes my wife, Chiqui, joins me, and we share a simple meal for less than ₱1,000. I […]

Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design ten-year expansion plans, real estate developments, and product pipelines under the premise that the traditional Filipino family structure is permanent. But strategy can break because of an obsolete demographic map. A structural revolution is quietly rewriting consumer behavior across the Philippines. The traditional expectation of marriage and […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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