Q5: Many market leaders are not brand leaders. They are bought but their emotional connection with the consumers are not strong. How does Goldilocks connect to the newer millennial consumers? A: This is a very significant point for us, because at 50 years old, Goldilocks is a Gen X company that needs to understand and engage Millennial consumers. Of course, […]
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Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our […]
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
Q1. You have recently taken over the day-to-day operation of Microdata from your father. How did he train you? A: My father started the company before he got married, so as far as I could remember, I have always been exposed to business. I was raised up thinking that I will one day run the business, so it became an […]
Q1: Question to PRA President & Duty Free COO Lorenzo Formoso: What regulatory changes are affecting retailing in the Philippines? “The Retail Trade Liberalization Act has been the most pertinent government regulation affecting the Philippine retail industry especially now that there are a lot of foreign brands coming in to the country. This Act protects Filipino retailers and at the […]
Q1: You created a new category – the first planner for women. What inspired you to launch the Belle de Jour planner in 2006? A: When we introduced the first Belle de Jour Power Planner in November 2006 (2007 BDJ Planner), my motivation was as simple as – there was no planner in the market that I felt could really help […]
We ran a quick survey with some of the marketing management winners of Mansmith Young Market Masters Awards (YMMA) on the ‘hirability’ of fresh graduates in their respective companies. We thank the ff. for answering our questions — 1) Lester Estrada, country marketing manager for total hair care of P&G (fresh from his stint in P&G Japan), 2) Candice Iyog, […]
Last July 2012, I was blessed to be invited to speak at both the Asiannovation Conference of the Philippine Marketing Association (PMA), and the Franchise Asia Convention of the Philippine Franchise Association (PFA). I talked about marketing innovation in PMA while I talked about premium branding in PFA. In both talks, though I presented several marketing case studies, there was […]
Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into other patterns of change. This year, besides our own observations, we have put together another such list, this time combining our own forecasts as well information shared by some Mansmith […]
Q1: Retailing appliances has many pain points where customers go through a process of information search, face-to-face inquiry, product demo, delivery and after sales. How is Abenson addressing customer irritants and annoyances? At ABENSON, our mission is to bring the ‘Good Life’ to every Filipino Home. In our 45 year history we have seen how differently our customers’ priorities have […]