Q1: You provide a relatively new Hi-Ace van with a lifter capability for wheelchair passengers. How did this pioneering van rental concept come about? A: The idea for the van started when my uncle Josiah Go accompanied my grandmother, who is confined to a wheelchair, to Macau. Since it was painful and inconvenient for her to be lifted from her […]
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A lot of people know me as an author of marketing books, and as a trainer. Since I have started this blog, I have taken the time to write quick and easy to read articles about marketing. This is my substitute until I find the time to finish my 14th book. Again, the list below is arranged according to number […]
Q1. You have recently taken over the day-to-day operation of Microdata from your father. How did he train you? A: My father started the company before he got married, so as far as I could remember, I have always been exposed to business. I was raised up thinking that I will one day run the business, so it became an […]
Each year since 2014, we have been sharing consumer trends and predictions. This is our 3rd annual sharing and we have grown a list of 50 consumer trends. The list is too long for an article so we just chose a few entries for each of the themes where we classified these trends and predictions. Despite the number, we know […]
Q1: What is your volunteer organization involvement and what are the business benefits of joining them? A: I have been involved in volunteer organizations for nearly 25 years. Not counting school-based clubs, the first organization I joined was Junior Chamber International (JCI) in 1991. Back then, I was a fresh graduate eager to “conquer the world,” so to speak. I […]
Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go […]
Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters’ general manager, shares her thoughts about how the company has grown and why it […]
Q1: Congratulations on the opening of Habitat in the Philippines. Can you tell us what is good design in the brand DNA of this European furniture brand? A1. Thank you. We are very excited with the opening of Habitat Manila and are very thankful to the positive response of the market. At Habitat, good design means beautiful, functional and affordable […]
Q6: What have you done to grow the business since becoming the new owner of Kamuning Bakery? A: Although it was sad that Kamuning Bakery’s operation had gone down and was scaled down through the years, and a lot of people have already forgotten it, I saw potential in its past, in its unique “pugon” ovens which the former owners […]
Q1: You are known to be in real estate. How did you get into the bakery business? A: I started out in real estate sales due to lack of capital, I’m now still in the real estate business both as a licensed broker and now also as realty investor. Yes, it was through a December 2013 real estate deal that […]