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The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the hostilities. Criticism on the shortcomings of the Aquino presidency came initially from vice president Jejomar Binay, who resigned from the cabinet of President Benigno Aquino III on June 22, 2015 […]

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Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise Association (PFA). He shares his insights about the vision and growth strategy of Fruit Magic and his franchising business. Q1: Your group took over the stores of RPM Fruit Magic in […]

I encountered the term “fandom” when an Aldub fan from the noon time TV variety show Eat Bulaga warned me that they are not just fans but a fandom and they can easily destroy me. It was a reaction to an article I wrote in January 2016 pointing the deteriorating number of TV viewers of Eat Bulaga from 2.5 million households in […]

Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our […]

I am sharing the DTI Administrative Order 8 of 2002 on the ban of pyramiding schemes. As indicated, many “pyramid sales scheme and such sales scheme have been used in the guise of legitimate multi level marketing, thus depriving consumers of their savings and hard-earned money”. It also disallowed “plan compensating participants balancing number of recruits than number of sales […]

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Q1: SEAOIL is the largest independent fuel company in the Philippines and is now one of the top 60 corporations in revenues. Can you share with us the major challenges you encountered as a new entrant in the retail business in 1997 and how you overcame them? A: When we started the retail business, we were aware that we will compete with industry giants […]

Reynaldo ‘Kakam’ Gabunada, Jr. is currently Assistant Vice President – Consumer Marketing Manager of Nestle Philippines assigned to handle BEAR BRAND Powdered Milk Drink, the biggest Nestle brand in the Philippines. Prior to this, he was Senior Brand Manager of Nestle Malaysia where he injected many initiatives to revitalize the growth of MAGGI 2-Minute Noodles. He is one of eleven recipients of the 11th MansmithYoung […]

As we celebrate Women’s month this March, I like to share two interesting innovation stories which benefited women. 1. Finding baby sitters and caregivers online Genevieve Thiers, then a college student at Boston had a eureka moment while helping a pregnant mom post a babysitter help notice in various bulletin boards of the hilly campus. While she didn’t invent babysitting […]

I saw the video of Ariel India’s ‘Share The Load’ campaign when Inquirer’s business editor Raul Marcelo shared this in his Facebook page. It features a father apologizing to his daughter on unequal gender role where men take less responsibility at home even if both husband and wife are now working and tired when they get home. The father-and-daughter role […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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