We at Mansmith and Fielders, the leading marketing and sales training company in the Philippines, recently launched Continuum Academy at the beginning of the quarantine period in order to provide its catalogue of expertise and knowledge to businesspeople and entrepreneurs in a safe and accessible online way. However, just launching a new e-learning dimension to our regular seminars and events […]
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A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020. All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1. We are not going back to any […]
Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]
I get lots of new ideas by reading, by traveling, by attending events, by observing, by conversing with others, by attending seminars and conferences, among others. I specially like to attend conferences as you get to listen to different perspectives of various speakers and network with like-minded individuals. The last training I attended was the TechLearn Conference in New Orleans […]
Ron Batisan is the Assistant Vice President of UnionBank who led UnionBank’s launch of The Ark project, the Philippines’ first fully digital bank branch located at the Insular Life Building in Makati with a total of 50 Ark branches planned by end of 2019. The Ark by UnionBank was declared the winner of Best Branch Customer Experience in Asia-Pacific at […]
Ian Santos is the Country Manager of Mundipharma Philippines’ consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular […]
Juan Paolo Gonzales is the AVP Marketing Operations and Capabilities of Rebisco. He was formerly a Marketing Manager of Colgate-Palmolive and was based in Thailand. He launched Del Monte Fit n Right in the Philippines. He won the Mansmith Young Market Masters Awards in 2008. He teaches Marketing Analytics at the University of Asia and the Pacific. Paolo will share […]
I had an insightful conversation with Oscar Villamora, Jr., who was appointed as the Vice President for Sales of the Universal Robina Corporation (URC) in May 2018. Oscar was recognized as a Mansmith Young Market Master Awardee for Customer Development in 2010 when he was still a National Sales Manager for a multi-national firm. Even then, he had his sights […]
Carmen’s Best is a well-loved, high quality, premium-priced ice cream in the Philippines. CEO Paco Magsaysay, who received the Agora Awards for Entrepreneurship in 2018, shares with us how he packaged the marketing mix of Carmen’s Best to come up with a product that boasts an eager and loyal following. Q1: What made you launch another ice cream brand in […]
Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura […]