Q1: In your marketing career, what are some of the most memorable marketing campaigns that you initiated? Can you elaborate? A: The Hate Late Campaign of Pizza Hut Delivery is for me the most memorable because we started using social media and the internet to communicate that Pizza Hut Delivery will be delivered to you in 30 minutes or your […]
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Q1: How did you get into the hair extensions business? A: It all started when I was granted a fashion design scholarship by the Japanese government in 2009 and I studied in Tokyo for 3 years. It is there where I got immersed into a culture wherein fashion is literally a head to toe expression. I saw how for Japanese […]
Q1: What has changed in how consumers select products or services and what does this mean to marketers? A: Consumers are now much more able to get information on a brand that is not necessarily what the brand owner wants to say about it. Consumers are much more able to share their experiences on a brand, good or bad, and […]
Q1: What is your volunteer organization involvement and what are the business benefits of joining them? A: I have been involved in volunteer organizations for nearly 25 years. Not counting school-based clubs, the first organization I joined was Junior Chamber International (JCI) in 1991. Back then, I was a fresh graduate eager to “conquer the world,” so to speak. I […]
Q1: You were in consumer advertising before marketing political campaigns. How similar or different are the frameworks you use with marketing products or services to influence voters? A: The framework is essentially the same. The candidate is like a “product” that must be sold on the basis of the benefits it claims and overall reputation that it owns. The other […]
Q1: What was the inspiration behind your beauty distribution company? A: Being an avid shopper myself, I have always had this interest with the retail industry whether which side of the fence I am in. The “accidental discovery” of K-Palette’s eyebrow liner came at a time when my husband and I were thinking of having our own business. I stumbled […]
Q1: Pioneer is the market leader in hybrid corn in the Philippines. How has the industry been changing in the last decade? A: Pioneer continues to be at the forefront of innovation in both its product offerings and services. We’ve seen a tremendous amount of productivity improvement driven by an accelerated technology adoption over the last 5-7 years. Farmers shifted […]
Q1: Inglot is a make up brand from Poland. How did you encounter each other? A: My sister and I have been wanting to venture into possible brands to introduce to the Filipino consumers. We attempted venturing into food franchises but there were failed attempts due to circumstances. We were contacting 10 – 20 brands in different industries – food, […]
Question 1: Is franchising a better option than starting your own business from scratch? PFA Chair Emeritus & BLIMS President Samie Lim: While it is true that starting a business creates jobs and may even open more opportunities for other businesses, the sad reality – not only in the Philippines but throughout the world – is that many start-ups end […]
Execution involves having the capabilities to get the job done. In Mansmith’s implementation workshop, we call this the 3Cs of capabilities – coordination, competency and commitment. This helps in solving company’s execution obstacles by replacing traps with tools. A most fundamental problem in execution is when people create assumptions that someone else in the company will do certain tasks and […]