IBS Electronics Group is a global distributor founded in 1980 in Southern California, USA. They support the electronics manufacturing and industrial industries by providing a wide range of services, including inventory management, vendor consolidation, engineering services, prototyping, and custom design support integrated into the cost of the distributed components and products globally. Beth Dureza spearheaded the establishment of IBS Electronics’ […]
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Albert Cuadrante is the SVP and Chief Marketing Officer of Union Bank of the Philippines. He is also the current Chairman of Acumen Strategy Consultants, a full-service Management Consulting firm that provides consultancy services to clients belonging to the Philippines’ Top 500 companies. Albert is a Member of the Board of Trustees of the Digital Marketing Association of the Philippines (DMAP) and […]
Subtraction Effect The subtraction effect is a phenomenon where people perceive the removal of a feature or option as having a more significant impact than its addition. For example, consider fast food chains that used to provide sauce for their chicken but saw a drop in customer satisfaction ratings when they started charging for extra sauce. As a result, they […]
Unexpected disruptions can transform an anticipated trip into a logistical challenge. My recent experience with Philippine Airlines (PAL) and Morerooms highlighted several lessons in service marketing that I believe are worth sharing. My wife and I had a few days free in March 2024, so we decided to embark on a bonding trip from Manila to nearby Hong Kong and […]
Fredy Ong, the current Chairman and CEO at Unilever Philippines, has held key positions such as Vice President of Customer Development in the Philippines and Country Head of Unilever in Cambodia and Laos. In this interview, he shares insights into his diverse career journey, skills, and strategies in leadership and customer development within the context of Unilever. Q1: Transitioning from […]
Bacolod-based social entrepreneur and marine engineer, Auke Idzenga, has been residing in the Philippines since 1985. His remarkable work in providing clean water to 600 remote villages, previously devoid of easy and convenient access, is truly inspiring. On behalf of his organization, the Alternative Indigenous Development Foundation, Inc (AIDFI), Auke received the Ramon Magsaysay Award in 2011 and has recently […]
Dr. Aris Alip is the visionary behind CARD Mutually Reinforcing Institutions (CARD MRI), the largest micro lender to the underprivileged in the Philippines. It boasts of a customer base exceeding 9 million and an impressive collection rate of 99.17%. CARD MRI’s low-interest loans, predominantly aimed at women, play a pivotal role in poverty alleviation and the empowerment of women. Dr. Aris […]
All Saints’ Day is a time when we pay our respects to those who have passed away. Here are 8 examples from around the world where companies have come up with creative ways to help people remember their loved ones. As we celebrate All Saints’ Day and remember our loved ones, let’s continue to generate new ideas that help us […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Rio Ilao is the Founder and CEO of MobileOptima, Inc., one of the top technology companies in the Philippines specializing in sales force automation and workforce management solutions. Its leading enterprise solution, Tarkie, digitizes and automates field processes like digital forms and field monitoring with real-time data to give companies 360 visibility on their field operations and help make real-time decisions. […]