As we bid farewell to another remarkable year, I find myself reflecting on the diverse topics that resonated with you, my cherished audience. It’s been an exhilarating journey exploring the intricacies of decision-making, particularly in our featured article, “15 Ways That Blurs Perspective in Decision Making,” which claimed the coveted Runaway No. 1 spot. Interestingly, the four foundational “what is” […]
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Oscar Villamora is the Managing Director of URC. He is a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2010. Here he shares his views on managing managers, in the field of sales and marketing. Q1: What do you think is the most significant challenge facing sales managers today, and how can they overcome it? A1: The first […]
Dr. Angela Yu is the incumbent president of Chinovation for Social Progress, moderator of the Binondo Heritage Group, and a past president of Kaisa Para sa Kaunlaran. In this interview, she shares with us some pointers to understand how Chinese culture impacts how they think, behave, and approach their response to calamities. Before we delve into influences of the Chinese culture and the […]
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed. But […]
(Updated Oct 5, 2020) There are subjects I wish were taught in schools by qualified teachers: Practical skills and advice needed after college, as part of our culture building as a country. The effectiveness of adding two more years to high school is not yet measurable, but one thing is for sure. The thin slicing of the accounting, business, and […]
I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
Austerity Marketing is marketing to consumers who do not want to spend, such as in an economic downturn. It is the natural behavior of consumers to be a lot more conservative during a recession, but marketers still have a mandate to satisfy the changing needs of the consumers while simultaneously growing their brand profitably. The biggest myth, however, is that […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]
I just finished my first 5-session Business Acumen Zoom class for high school students where I was blessed with eight bright students from Manila, Cebu and Davao. A Buffet of Interesting Topics It is the first time I designed a buffet of business topics for a seminar, aimed to give the students a head start advantage. We discussed Tik Tok […]
A continuum is something that keeps on going, changing slowly over time, like the continuum of the four seasons. (Source: vocabulary.com) In 2019, the excom of Mansmith and Fielders Inc. planned to launch Continuum Academy in May 2020, as one of the many ways to celebrate its 30th anniversary. What happens next is ECQ and the company suddenly had to launch 2 months ahead. Thanks […]