How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios? Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]
Search Results for: decision making
Premortem is a pre-event or pre-launch meeting where members articulate and anticipate anything that may cause an initiative to fail. The technique is a decision making tool developed by Dr. Gary Klein that was intended to improve a plan by removing overconfidence and reducing errors. In anticipating problems and worst case scenarios, the company can prevent financial and/or reputation risk […]
“Josiah Go’s ‘Marketing Strategy and Plans’ is the longest-running marketing strategy seminar in the Philippines. On its 107th batch, it was totally reinvented with ALL NEW cases and a new title ‘Right to Win, Play to Win: The Best of Marketing Decision Making’. The Right to Win, Play to Win quadrant can help marketers, strategists, business owners and executives determine […]
Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons […]
What is Sensemaking? Sensemaking, a concept popularized by organizational theorist Karl Weick, entails making sense of the world around us. My interest in this concept grew significantly after engaging with various individuals, including CEOs, and noting the clarity and thoughtfulness evident in their responses. It wasn’t just about having the right answers; they also knew how to use the information […]
The presidential elections of May 9, 2022 is near. Many things have been featured about the candidates, though perhaps only a few using the dynamics of the decision making process of voters as consumers of a political exercise. Below is a sequence of tests for political players to consider. 1. The Name Recall Test: Brand awareness is a minimum requirement. Hence, celebrities, celebrity-like social […]
George Siy is Chairman Emeritus of Anvil Business Club, an organization composed of next generation Filipino-Chinese businessmen in the Philippines. He is also President of Convergence Realty & Development Corporation, Marie France Philippines, among other businesses. He shares his insights about making deals with Chinese entrepreneurs. Q1: What are Chinese businessmen in the Philippines like? Are there different segments of […]
Q1: What has changed in how consumers select products or services and what does this mean to marketers? A: Consumers are now much more able to get information on a brand that is not necessarily what the brand owner wants to say about it. Consumers are much more able to share their experiences on a brand, good or bad, and […]
Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos. What pieces of advice, experiences or lessons has he shared with you and other fellow West Pointers about government service? FVR Knows How To Manage People, Whether His Peer Or Subordinate. He Is A Great Motivator Who Understands How To Balance Interests. What I […]
Fredy Ong, the current Chairman and CEO at Unilever Philippines, has held key positions such as Vice President of Customer Development in the Philippines and Country Head of Unilever in Cambodia and Laos. In this interview, he shares insights into his diverse career journey, skills, and strategies in leadership and customer development within the context of Unilever. Q1: Transitioning from […]