Kristine Tang Chan is vice president of marketing and the commercial leader for fabric & home care at Procter and Gamble Philippines. She was awarded the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, she shares her thoughts about insighting and converting them to big ideas. Q1: What are the typical challenges related to gathering consumer insights? […]
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Christine Fajardo is the head of communications and engagement of Novartis in the Philippines and the Asia Aspiring Innovative Medicines Cluster. Novartis is the world’s second largest drug company. Prior to Novartis, she was SVP for strategic marketing & corporate affairs of St. Luke’s Medical Center. Christine is also the Chairperson of the Swiss Chamber of Commerce of the Philippines […]
Vicky Abad is the Managing Director of Ipsos. She brings with her over three decades of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. In this interview, she shares about the trends and trajectories for 2023 and beyond. Q1: Before we discuss trends, help us understand where we are […]
Ana Aboitiz-Delgado is the Senior Executive Vice President (SEVP) and Chief Customer Experience Officer, as well as Chief Digital Channels Officer of UnionBank of the Philippines. UnionBank is the first to offer a fully digital banking experience in the country. She is also one of the recipients of the 5th Mansmith Market Masters Awards for Senior Mentors, the first and only […]
Kristine Alvarez-Go is the general manager of Unilever Nutrition for Southeast Asia and a member of the board of Unilever Philippines. She won the Asia Pacific CMO of the Year 2022 from Tambuli, among other awards. In this interview, she shares her thoughts about growing the core through fresh consistency. Q1: You have been involved with many brands, categories and […]
Lucio Cochanco, Jr. is the President and CEO of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta sauces, canned tomatoes, anchovies, bottled sardines and canned tuna), Good Life oriental products (sotanghon, egg noodles, bihon, bread crumbs, sesame oil and oyster sauce) and other food products, many of which […]
There are many stories and legends that provide a perfect backdrop for the month of love or Valentine’s Day, just as there are many marketing campaigns that build on this themed event. Here are some cases on how companies from different industries offered different types of promotions to celebrate love as a unique service on Valentine’s Day (or for some, […]
Rosemarie Rafael is the Chair and CEO of Airspeed Group of Companies, providing end-to-end logistics service to business-to-business clients. She is also President of the Women Business Council of the Philippines (WomenBizPh). In this interview, she shares about resiliency and how she has turned crisis into opportunities. Q1: You started your career in sales. Can you share with us some […]
Helping entrepreneurs with their marketing challenges has been both a rewarding and enlightening experience for mentors and consultants. It is humbling to be privy to many personal and professional obstacles encountered by entrepreneurs, most of which I had personally experienced when I was starting and growing my own business. I try to find as much time to engage with as many people […]
I have been mentoring entrepreneurs for close to two decades, I have found that they can grow their business much faster when they broaden and strengthen their appreciation of the different parts of a business more holistically. Some of these include: ***** Check out the weekly Zoom mentoring schedule of Josiah Go on the Facebook page of Day 8 Business […]