Rizal Commercial Banking Corporation (RCBC) was in the news in 2016 because of the Bangladesh heist, negatively affecting its reputation amidst innovative and differentiated banking services that have won them numerous awards. Its stock prices have since went up by over 50% (as of end July 2017) versus year ago. In an exclusive interview, RCBC chairperson Helen Yuchengco-Dee shares about […]
Q&A
Global Foodsolutions, Inc. (GFSI) is engaged in manufacturing and processing of various quality food products such as Nata de Coco, Tropical Fruit Preserves, Frozen Fruits and Vegetables, Smoked and Dried Fish as well as Sauteed Shrimp Paste and Salted Shrimp Fry and which is currently distributed in over 35 countries.. It also manufactures and distributes its DANI’s Frozen Desserts in […]
P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]
Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro Group VP Marketing Lisa Ronquillo shares her insights on marketing a portfolio of brands. Q1: You have 17 restaurants in the Bistro Group. Why is having a brand portfolio strategy […]
Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]
Q1: Your franchise package used to cost P3.5 million, then P1 million, now at P300,000. Briefly, what are their differences in terms of risks versus rewards? What is the insight behind P300,000? A1: To clarify, the P3.5m package is still around, available for new stores, and it still makes up most of our franchises. We call it the investor package, […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several multi-million companies distributing various products for local and multinational brand owners. Beginning with just 4 trucks and 12 personnel, CSGT Distribution has grown to having over 180 trucks and over […]
Lynn Baxter rose from the ranks as a medical representative in the UK through local, regional and global positions leading different products and markets in various countries such as China and Belgium. She is currently the President of GlaxoSmithKline (GSK) in the Philippines. GSK is a research-based, patient-focused global pharmaceutical firm. She shares her insights on the sales innovation process […]
When I am in major disagreement with another, I would ask a question ‘Under what circumstance would the other party be correct?’ and search for answers under the premise that maybe my ignorance and prejudices have influenced my limited point of view. President Duterte expressed his preference for China and Russia and claimed that the United States benefited more in […]