Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]

W Group of Companies owns W Hydrocolloids, Inc., one of the Philippines’ biggest exporter of dried seaweeds, which is used to make carrageenan, a major ingredient in dairy, meat and personal care products used for its gelling, thickening, texturing and stabilizing properties. Dr. Rosalind Wee, company co-founder and vice chair, and a Pearl Buck International Woman of the Year awardee […]

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide. Guy is the Managing Director for Nielsen Sports in Asia, overseeing six offices across the region. He has 15 years of […]

Dr. Amable C. Aguiluz IX, known to many as Miguel, has always had the passion for innovation. A true blue Atenean from grade school to grad school (MBA), a graduate and awardee of the Harvard Business School Owner/President Management program, president of ACA group of companies, and Vice Chair of the AMA Group of Companies, Miguel believes that to keep […]

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Philip is 43 years old, a single parent taking care of 2 kids studying in grade school. He has been a Grab driver for 1.5 years. Previously, he was an Uber driver for 6 months, but decided to be accredited by Uber and Grab simultaneously. According to Philip, Uber had a lot more customers even if they charged a 25% […]

Yesterday, Mansmith and Fielders, Inc. CEO, Women’s Business Council Philippines Chair, and my better half Chiqui Escareal-Go gave a graduation speech for the Marketing Management and Accountancy graduates of Rizal Technical University. In celebration of Mother’s Day, I am sharing her words here to serve as an inspiration to the youth and the young at heart to give their 101% […]

Nicco de Jesus is currently the Media, Analytics and Digital (MAD) Business Director of Kantar Philippines, part of advertising giant WPP. He has over 20 years of experience in doing research and management science. Nicco headed the Marketing and Opinion Research Society (MORES) of the Philippines for two terms. He is very active in the Digital Measurement Board, the data […]

I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old software programmer about his being unchurched. He refers to himself as an incidental churchgoer, going along with family before a reunion, or when he has to attend weddings. “I am […]

I just finished my first graduation speech aimed at Senior High School students at the Hope Christian High School. It was a pleasure and an honor to have the opportunity to inspire a new generation of students. I shared my story of being a C student back in high school before becoming an achiever during my college days. Who would […]

Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith Young Market Masters Awardee (YMMA) and the first to be awarded for marketing analytics. Q1: Why is omni-channel marketing important? How do you know which channel or platform is most […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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