Lucio Cochanco, Jr. is the President and CEO of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta sauces, canned tomatoes, anchovies, bottled sardines and canned tuna), Good Life oriental products (sotanghon, egg noodles, bihon, bread crumbs, sesame oil and oyster sauce) and other food products, many of which […]
There are many stories and legends that provide a perfect backdrop for the month of love or Valentine’s Day, just as there are many marketing campaigns that build on this themed event. Here are some cases on how companies from different industries offered different types of promotions to celebrate love as a unique service on Valentine’s Day (or for some, […]
Rosemarie Rafael is the Chair and CEO of Airspeed Group of Companies, providing end-to-end logistics service to business-to-business clients. She is also President of the Women Business Council of the Philippines (WomenBizPh). In this interview, she shares about resiliency and how she has turned crisis into opportunities. Q1: You started your career in sales. Can you share with us some […]
Helping entrepreneurs with their marketing challenges has been both a rewarding and enlightening experience for mentors and consultants. It is humbling to be privy to many personal and professional obstacles encountered by entrepreneurs, most of which I had personally experienced when I was starting and growing my own business. I try to find as much time to engage with as many people […]
I have been mentoring entrepreneurs for close to two decades, I have found that they can grow their business much faster when they broaden and strengthen their appreciation of the different parts of a business more holistically. Some of these include: ***** Check out the weekly Zoom mentoring schedule of Josiah Go on the Facebook page of Day 8 Business […]
Time and again, friends would ask me what doing business is like among the Filipino Chinese. An understanding of the mindsets and behaviors of this market segment requires some appreciation of the culture that are deeply embedded in their ways of thinking and doing. For example, it is important for Chinoy businesspeople (or Filipinos of Chinese descent) to establish the […]
On its 5th year, the Mansmith Market Masters Awards (MMMA) once again honors outstanding senior marketing executives who mentored members of their teams toward both professional and personal excellence. Because of their mentorship, their mentees had become the recipients of the Mansmith Young Market Masters Awards (YMMA), which is the first and only recognition program for marketers and entrepreneurs 35 years […]
(Left to right: Chiqui Escareal-Go, Sam Christopher Lim, Emilio Macasaet III, Josiah Go) Last November 29, 2022, National Book Store and the Shangri-La Mall sponsored a talk and book signing event featuring four bestselling business authors who gave marketing tips for 2023. Marketing Anthropologist Chiqui Escareal-Go focused on how consumer behaviors can be quite unpredictable, being both rational and irrational; […]
I have always believed that brand awareness and brand association can be enhanced with relevant and sustainable advocacy programs. This 3A’s – awareness, association and advocacy – is a framework that shapes the concept of share of mind in marketing. I have been fortunate to discover many such corporate case studies in societal marketing and I share them here below. […]
In 2022, the most read articles (according to the number of readers) in my blog josiahgo.com reveal interest in diverse themes. Choice topics cover both current events such as the election campaign in the first quarter of the year, as well as recurring marketing concerns on pricing and customer satisfaction. I also observed how over the years, most readers want to refresh […]