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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

My Davao and Cebu Book Events by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailChiqui and I are grateful our newly launched book ‘Principles and Practices in Marketing in the Philippine Setting’ made it as a National Book...
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Q&A with Primer Group CEO Jimmy Thai on Marketing New Products

Facebook Twitter Google+ Pinterest LinkedIn Print EmailThe Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands with store presence in 13 countries. It...
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How Supermarkets Can Survive the Online Future by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailRed ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win...
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Q&A with Fruitas Group Founder Lester Yu on Opportunity-Seeking by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailMr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with...
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My Top 10 Q&A for 2017 by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailI am honored to have Q&As with captains of different industries. They made time and unselfishly gave their insights in order for others to...
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My Top 10 Marketing Articles for 2017 by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailMy top marketing article in 2017 was a critique on CHED’s New Marketing Curriculum where I discussed my surprise that after over a decade,...
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MarkProf Godparents by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailMarkProf (www.markprof.org) is the only alumni facilitated, longest running, and free 8-day marketing training program for college students nationwide. Each year, close to 1,000...
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Reach is not Influence by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailReach, in the context of online marketing, allows content to be seen by different people. But reach, which is actually the number of followers...
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25 Years as a Marketing Author by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailUnmet Needs: I saw an unmet need some 25 years ago – marketing students using foreign textbooks with examples they can hardly relate with,...
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Q&A with Bayer Consumer Health Head Alvin So on Executing a Turnaround

Facebook Twitter Google+ Pinterest LinkedIn Print EmailAlvin So is Country Division Head of Bayer Consumer Health since July 2015. Previously, he was Head for South Asia, Bayer Consumer Health as...
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