Author Archives: Josiah Go
12 Marketing Lessons from the 2019 Senate Elections
There are lessons once again to process at the conclusion of the May 13, 2019 elections for senators and local officials. While there were interesting changes and surprises at the...
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Q&A with URC VP-Sales Oscar Villamora, Jr. on Sales Transformation
I had an insightful conversation with Oscar Villamora, Jr., who was appointed as the Vice President for Sales of the Universal Robina Corporation (URC) in May 2018. Oscar was recognized...
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Q&A with Mansmith YMMA Head Matt Pardiñas on Advocacy Marketing
Matt Pardinas won the Mansmith Young Market Masters Award (YMMA) in 2014 when he was the head of marketing and sales of Rags2Riches, a for-profit social enterprise. He decided to...
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The Mavericks vs. The Avengers and Game of Thrones
“Want to feel inspired after the emotionally draining “The Avengers Endgame” and “Game of Thrones S8E3”? The solution may be attending the book launch of “The Mavericks: How 35 Marketing...
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Q&A with Carmen’s Best President Paco Magsaysay on Assembling the Marketing Mix
Carmen’s Best is a well-loved, high quality, premium-priced ice cream in the Philippines. CEO Paco Magsaysay, who received the Agora Awards for Entrepreneurship in 2018, shares with us how he...
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AirBnB, Math and Innovation
Josiah Go’s Commencement Speech at Chiang Kai Shek College April 27, 2019 Dr. Dory Poa, members of the board of trustees, members of the alumni association, members of the academic...
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Q&A with Unilever Marketing Director Ann Esteves on Marketing Planning
Ann Esteves is marketing director of Unilever. She is Mansmith Young Market Masters Awards (YMMA) winner in 2016. She shares tips on how marketers can make their brands more authentic,...
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Brand IQ Test
Take this quick test if you are able to explain the following in an instant without any online reference 1) How do you link strategy to brand DNA? 2) How...
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My 18th. You Are All Invited!
My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store,...
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Q&A with Christina Lao, Marketing Director of McDonald’s Philippines on Formulating Your Big Idea
McDonald’s Philippines marketing director Christina Lao won the Mansmith Young Market Masters Award (YMMA) in 2010. Under her leadership where she supervises a talented group of millennials, overseeing menu innovation,...
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