In strategy, activity is often mistaken for progress. Organizations move quickly to solutions because “doing something” feels productive. However, in the PILA (Problem, Insight, Logic, Assumptions) reasoning stack, the Problem is your structural foundation. If the “P” is weak, the entire stack—the forced insights, the fragile logic, and the risky assumptions—becomes an organizational liability. Solving the wrong problem well is […]

Data is one of the most overvalued commodities in modern business. We are currently drowning in statistics, yet many organizations are starving for Insight. Data tells you whathappened; observation tells you how it happened. But only an insight tells you why it happened in a way that allows you to transform the future. To find it, one must move beyond […]

Keynote Address:  PrintCon 2026  Theme: Unified Printing Industry for Regional and Global Recognition I. The Commodity Trap  When we speak on the theme of “Regional and Global Recognition,” our minds naturally gravitate toward the physical monuments of our progress. The digital presses. The high-speed automation. The onset of Artificial Intelligence. These are important. But we must be careful. Because in the […]

Strategy does not fail in execution first. It fails in logic. What usually happens is this: teams build something that looks coherent on paper, defensible in meetings, and impressive in presentations, only to discover later that coherence is not the same as structural validity. At that point, execution is no longer strategy. It is recovery. And recovery is always more […]

After more than 30 years of advising business owners, leadership teams, and organizations, one pattern remains remarkably consistent: strategies rarely fail because of execution. We like to blame execution because it is a visible, actionable scapegoat. It suggests the team simply lacked the “hustle” or the incentives weren’t sharp enough. But the truth is more structural. Strategies fail because of […]

A father diagnosed with cancer sues his three adult children. A widely circulated YouTube drama What Happens to My Family? built its story around this premise. It is fiction. But it surfaces a very real leadership problem: When people succeed, why do they often become less present to the people who matter most? The issue is not conflict. It is absence disguised […]

One of the persistent gaps in sales development is the assumption that sales excellence is primarily a matter of frameworks, models, and conceptual instruction. Frameworks are useful. They provide language, structure, and discipline for thinking about growth. But they are not, by themselves, proof of commercial capability. Sales leadership is ultimately validated in a different environment—one defined by market pressure, […]

For decades, Tang has dominated the powdered beverage category in the Philippines. Leadership, however, does not guarantee immunity from change. Markets evolve. Consumers evolve. Categories fragment. I sat down with Mondelēz International in the Philippines’ Managing Director Aleli Arcilla, recently conferred an honorary Mansmith Sales Masters Award, to discuss Tang’s strategic reset for 2026. Q1: Let me begin with an […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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