Carson Tan is President of GQwest Inc., marketer of over 400 water refilling stations under the brand names AquaBest, AquaQuest, and Living Stream. A former president of the Water Quality Association (Philippines), he shares with us the challenges of the water refilling industry composed of an estimated 20,000 establishments. Q1: You were in the packaging business before starting Aquabest,. What […]
Water Refill Station
One of the key contributions of Harvard Professor Michael Porter is popularly known as the Five Forces. Simply put, it defines the five major forces that affect profitability in an industry. These five forces are bargaining power of suppliers, bargaining power of customers, competitive intensity, threat of new entrants as well as threat of substitutes. One of the many features […]