Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]

Harvard and IMD-trained Ric Abadesco is senior consultant of Corporate Achievers Institute (Coach). He was formerly SVP of San Miguel Corporation and Organizational Effectiveness and Total Quality Manager of Exxon Chemical (USA). He shares his insights about the importance of creating a company vision. Q1 : Why should a company create a vision? A: A company needs a vision: 1) […]

Today is National Heroes Day. Here is a entrepreneur rock star that we can all emulate — Edgar Sia II. Forbes recently released the 2016 list of billionaires in the Philippines. At number 17 and joining as the youngest member is 39-year old Edgar ‘Injap’ Sia II, Chairman of Double Dragon Properties, worth US$1.2 billion in net asset. With so […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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