Kirk Damasco is co-Managing Partner of Worship Generation, a chain of 20 retail stores selling Christian-themed merchandise since 2013. One of the key trends I identified with Chiqui Escareal-Go in 2014 was the increasing popularity of Christian-themed shirts. We predicted that Jesus T-shirts will be massive, especially after a calamity. When faced with many challenges, people tend to look for […]

Q1: Wrangler is among the top 3 to 5 brands in a crowded marketplace of over 20 brands in every department store. What did you have to do to earn that? Magnificent Jeans, Inc. took over the helm of Wrangler in the Philippines in May 2009. The takeover was abrupt and we did not have the benefit of having a […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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