Marketing Lessons from 4 Award-winning Entrepreneurs  by Josiah Go

Marketing Lessons from 4 Award-winning Entrepreneurs by Josiah Go

Articles
I have always believed in the potentials of Filipino entrepreneurs in achieving greater things. Going back in 2010, I co-founded the social enterprise Day 8 Business Academy, with the purpose of helping Small and Medium Enterprises by providing them training and guidance as they build and grow their businesses. Last October 2018, Day 8 held an Entrepreneurship Conference with four award-winning entrepreneurs as speakers. I served as the conference moderator. I am sharing to you the lessons from four entrepreneurs who have successfully established their names in their respective industries. Euclid Cezar is a first-generation entrepreneur who founded the Famous Belgian Waffles. Today, Famous Belgian Waffles is one of the fastest growing food-cart franchise in the Philippines, with more than 500 outlets here and abroad in 6 years. It was…
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Q&A with Famous Belgian Waffles’ CEO and Founder Euclid Cezar on Creative Entrepreneurship

Q&A with Famous Belgian Waffles’ CEO and Founder Euclid Cezar on Creative Entrepreneurship

interviews, Q&A
Euclid Cezar started Famous Belgian Waffles in 2012 and has some 450 stores in less than 5 years. Euclid shares his insights about how to start, market and grow a business. Q1: What made you start Famous Belgian Waffles? A: Back in 2010 to 2012 we saw the increasing popularity of beverage products like milk tea, buko shake, other fruit shakes and coffee base drinks, on the other hand, there were no new food category in the market for quite some time, hence, I thought its about time to introduce a new snack category in the market. Q2: Why waffles in sandwich-like form? A: basically to make it a grab and go snack. You don't need tables and chairs, spoons and forks, and it's the most convenient way to consume…
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