Q&A with SteelAsia Chairman Benjamin Yao on Growth Strategy

Q&A with SteelAsia Chairman Benjamin Yao on Growth Strategy

interviews, Q&A
SteelAsia is the flagship steel company of the Philippines. Nearly one out of every two steel bars installed in construction are manufactured by SteelAsia, while about 80% of the rebar needs for infrastructure are supplied by SteelAsia. SteelAsia Chairman and CEO Benjamin Yao shares their vision in investing P100 billion on the initial of a three phase 5 year program to develop a robust Philippine steel industry. Q1: Your company put up a small rebar facility in 1966 and has been supplying over two million tons a year. Rebar is in the lowest tier of the steel manufacturing and is a commodity. What’s your strategy shift behind your program? A1: We describe our strategy as a natural evolution arising from growth.  But to grow in the manner we did, the first thing that…
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The Strategist Behind The Strategy: A Study of Benjamin Yao of SteelAsia.

The Strategist Behind The Strategy: A Study of Benjamin Yao of SteelAsia.

Articles
Benjamin Yao is Chairman and CEO of SteelAsia, the flagship steel company of the Philippines. SteelAsia manufactures nearly one out of every two steel bars installed in construction, and supplies about 80% of the rebar needs for infrastructure. They are investing over P100 billion on the initial of a three phase 5-year program to develop a more robust steel industry in the Philippines. This kind of development initiative is vital to the inclusive economic growth of any country, as seen with the leading economies and industrialized nations.  Here are four lessons I learned from SteelAsia on how they have attained and maintained customer satisfaction, customer loyalty, and competitive advantage. 1.     From commodity to differentiation - SteelAsia supplies over two million tons of rebars a year. Rebar is in the lowest tier…
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Q&A with Connecting Mavens Chairman Rowen Untivero on Decoding a Gambit Strategy

Q&A with Connecting Mavens Chairman Rowen Untivero on Decoding a Gambit Strategy

interviews, Negotation, Q&A
When I am in major disagreement with another, I would ask a question 'Under what circumstance would the other party be correct?' and search for answers under the premise that maybe my ignorance and prejudices have influenced my limited point of view. President Duterte expressed his preference for China and Russia and claimed that the United States benefited more in our bilateral relationship and could have done much more for the Philippines. I teach innovation and ideas are not to be immediately rejected just because it does not conform with our existing truths, hence I consulted a colleague, Rowen Untivero, former country manager of Alcatel and now Chairman and CEO of Connecting Mavens Inc., a partner of Mansmith and Fielders Inc., and more importantly an expert in negotiation, who developed…
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Q&A with Digital Arts Network CEO Ed Mapa on Digital Marketing

Q&A with Digital Arts Network CEO Ed Mapa on Digital Marketing

Digital and Social Marketing, interviews, Q&A
Q1: You recently returned from working in Beijing. Can you tell us about the Online TV phenomenon in China? A1: China is the largest smart phone market and with the biggest number of internet users in the world. With such scale and having around 40% of its population under 30, this generation has all but abandoned TV with more than half of its media time spent online. More and more of the Chinese population are watching TV and films on mobile and PC. Unlike in the western world where online video watching is driven by short form or "snackable" content, China's rising appetite is in the long form video and the market is consuming TV plays, variety shows and movie content like crazy. For instance, a lot of young Chinese…
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