Don’t celebrate yet – hold that promotion to the next position! Review your expansion plan first. Know that many situations of high sales may not be sustainable. 1. Few Repeat Customers When sales are mostly from new customers with only a handful of repeat customers – you may have lost many customers, accounts, and distributors. Retention is the problem. 2. […]

Q1: You have been president or managing director of San Miguel Brewery, Kraft, URC and many other companies, then you shifted to the government as president of Philippine International Trading Corporation (PITC) – Pharma.   I understand you were able to turnaround PITC, (“a consistently profit-challenged” government company) within your 14-month stay. What issues plagued PITC and how did you […]

After sharing my top 10 Q&A for 2014, I would like to share my top 10 blog posts for 2014 according to number of readers. Interestingly, my two articles about pyramiding attracted the most interest. I will therefore write a bit more about network marketing as distinguish from pyramiding in 2015. In fact, the officers of the Direct Selling Association […]

Q1: What is the most often overlooked aspect of shopper marketing which should be very basic to all? Great shopper marketing starts with great shopper insight. Shopper marketing is marketing. Insight drives actions and solutions. Neuroscience proved that 99% of what we do are driven by subconscious behavior or what we usually call habit. People more or less buy the […]

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My article, “Identifying Pyramiding Scams”, has become the most popular entry in my blog www.josiahgo.com to-date.  As network marketing or multi-level marketing (MLM) becomes more popular, so are the numbers of unscrupulous companies calling themselves ‘MLM’ increasing, when they are actually scams. Some readers may be curious about binary plans that balance the number of recruits on your right and left sides, […]

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Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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