Two weeks before my April 22 birthday, we put out a call for SMEs: Get the chance for a free one-on-one consulting opportunity. The mentees were chosen from applications and, with a prior company profile and their concerns sent ahead for better mentoring flow, were each given a quarter of an hour with me. Not all were able to get […]
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I have been wanting to start a mentoring session focusing on young entrepreneurs since last year. Although COVID got in the way of original plans in the second quarter, it became a blessing in disguise as internet now allows us to do a mentoring class with participants outside Metro Manila. Features:Here are the features of my NEXTGEN mentoring class. Day: […]
Sales are the heartbeat of every business, serving as the primary driver of revenue and customer relationships. They connect customer needs with product offerings, enabling companies to thrive in competitive landscapes. Effective sales teams not only close deals but also foster loyalty and trust, essential for sustainable growth. Yet, sales professionals often remain in the shadows, eclipsed by other business […]
My 20th book! I’m thrilled to announce the launch of Entrepreneurship: The Four-Gate Model, a groundbreaking new book co-authored with pioneering marketing anthropologist Chiqui Escareal-Go and young entrepreneur and socio-civic leader Calel Gosingtian, designed to empower entrepreneurs in the evolving post-pandemic landscape. Join us for an engaging evening of insights, networking, and celebration on October 11, 2024, at 6 PM, at the East Wing, Mid-Level […]
Subtraction Effect The subtraction effect is a phenomenon where people perceive the removal of a feature or option as having a more significant impact than its addition. For example, consider fast food chains that used to provide sauce for their chicken but saw a drop in customer satisfaction ratings when they started charging for extra sauce. As a result, they […]
In an exciting development for the sales community, Mansmith and Fielders proudly present the first set of winners of the Mansmith Sales Masters Awards. This highly anticipated recognition aims to celebrate excellence among sales professionals, marking an unprecedented milestone in the industry. The carefully selected honorees represent a diverse range of industries and have demonstrated outstanding performance in various aspects […]
(Note: This talk was delivered at the 20th MarkProf annual Marketing Leadership Bootcamp, a transformative eight-Saturday free training program in marketing and business. Out of 1000 graduating collegiate student leaders nationwide who competed for a limited 25 slots, participants had the opportunity to engage with distinguished speakers, delve into topics not typically covered in academic settings, and benefit from personalized […]
(Winners of the 3rd Mansmith Innovation Awards proudly holding their Imao-sculptured trophies, pictured from left to right: RR Chua of Immuni Global, Dr. Aris Alip of CARD MRI, SEC Chairman Emilio Aquino, Jimmy Thai of Primer, Edward Lee of COL Financial, and Auke Idzenga of AIDFI. They are joined by co-founders Josiah Go and Chiqui Escareal-Go, along with UnionBank CEO Edwin Bautista, a master innovator winner from the first batch.) In business, shaking things up often […]
Dr. Aris Alip is the visionary behind CARD Mutually Reinforcing Institutions (CARD MRI), the largest micro lender to the underprivileged in the Philippines. It boasts of a customer base exceeding 9 million and an impressive collection rate of 99.17%. CARD MRI’s low-interest loans, predominantly aimed at women, play a pivotal role in poverty alleviation and the empowerment of women. Dr. Aris […]
In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]