Q1: How does the Filipino perceive the role of insurance in their lives? How does Malayan deal with these perceptions? Majority of Filipinos are unaware of insurance, and those who are aware might know only about life insurance. It is only after disasters such as Ondoy (and other calamities) that many people began to realize that there are other forms […]
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Q1: Congratulations! You are one of the few Filipinos who have reached a regional president position in a major multinational company. Can you share with us the strengths of Filipinos as marketers? Creativity and the willingness to depart from the conventional way of doing things. I think this comes from a wellspring of making do with what is available. I […]
Q1: Not many people know your history, but you actually took over FERN Inc. as a turnaround operation. Please tell us about your early days. We Bring Prosperity to Every Home by Tapping the Entrepreneur in Every Filipino. This is the vision, which the pioneers of FERN Inc. had when they first started in 2003. We envisioned uplifting the lives […]
Q1: Acer is among the top 5 PC brands internationally. What made you the leading brand in the PC market in the Philippines? Acer Philippines thanks its business and industry partners for all the support in making the brand number one in the country today (based on IDC reports). Other success factors include: a strong dedicated team, good products at […]
Q1: Wrangler is among the top 3 to 5 brands in a crowded marketplace of over 20 brands in every department store. What did you have to do to earn that? Magnificent Jeans, Inc. took over the helm of Wrangler in the Philippines in May 2009. The takeover was abrupt and we did not have the benefit of having a […]
De La Salle University BSC- Management (1982) Gold Medal for Outstanding Leadership in Community Development Maryhill School of Theology Passed oral academic defense for M.A. Religious Studies Executive Scholar Kellogg School, Northwestern University (for marketing and sales management) Massachusetts Institute of Technology’s MIT Sloan (for strategy and innovation) Advance marketing and innovation programs at: University of Illinois at Chicago Wharton Business […]
Author / co-author of 16 bestselling marketing books Contemporary Marketing Strategy in the Philippine Setting (1992) Marketing Mix Strategy in the Philippine Setting (1993) The Marketing Mentors (1993) Marketing 101: An A to Z Guide (1994) Marketing Plan: Building The Profitable Preferred Brand (1997 & 2012 2nd edition) Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned […]
Part-time faculty member of the Ateneo de Manila University (1990 – 1995, 1998 – 2000, 2006) including a 3-year stint as Director for Marketing program (1992-1995) Professorial Guest Lecturer of De La Salle University (2000-2002) and De La Salle Graduate School (M.S. Marketing, then MBA program, 2002 – 2005) Was appointed Ambassador Bienvenido Tantoco Sr. Professorial Chair in Marketing and […]
Agora award, given by the Philippine Marketing Association (1994) Most Outstanding Entrepreneur, Quezon City Chamber of Commerce and Industry (1997) Ten Outstanding Young Men (TOYM) of the Philippines, given by Philippine Jaycees (2001) Dr. Jose Rizal Awards for Most Outstanding Tsinoy, given by the Federation of the Filipino-Chinese Chamber of Commerce and Industry and Manila Times (2002, 1st batch) Ten […]
National President of the Philippine Marketing Association (1991, then 28 years old) Chairman of the Direct Selling Association of the Philippines (2002) National President of the Association of Marketing Educators (2004-2005)