AJ Astoriano holds the position of Senior Regional Manager for Salesforce Effectiveness in Asia at Zuellig Pharma, a prominent healthcare services provider offering a comprehensive suite of services encompassing distribution, sales, marketing, and healthcare solutions. AJ Astoriano was a featured speaker at the Mansmith Sales Summit, and her insightful session can be revisited on the event’s replay at www.mansmith.net. She […]
Search Results for: Marketing
Thank you for making 2023 remarkable! Here are our top 10 interviews based on number of readers. Your engagement is the heartbeat of our blog. Cheers to more shared insights in the coming year! 1. Q&A with Airspeed Chair Rosemarie Rafael on Resiliency 2. Q&A with Fly Ace SVP Bart Canon on Commercial Planning 3. Q&A with Kantar CEO Gary […]
Louie Gutierrez is one of the founders and the managing partner of Silverworks, an award-winning chain of stores that sell beautiful silver jewelry. He tells us more about how Silverworks has grown. Q1: Can you tell us the story of how Silverworks began and how it changed from being a jewelry store inside a fashion store? A1: I am a […]
In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]
Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]
In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]
In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats. It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]
National Book Store, the Philippines’ largest and most cherished retail chain for books and school supplies, owes much of its success to its co-founder Socorro Ramos, lovingly known as Nanay Coring. Her instrumental role in catapulting my books to success and transforming me into a bestselling author is a testament to her enduring legacy. My personal connection to Nanay Coring’s legacy […]