Gary de Ocampo is the President of Kantar Philippines, and the Managing Director of its Insights Division. He is retiring today to explore other ventures, including entrepreneurship, after almost three decades in market research. In this interview, he reflects on his experience as a research practitioner, from starting as a statistician, to being a junior research executive (which was when […]
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Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research association; and past Chairman of AGB-Nielsen. He shares his insights about doing research the practical way. Q1: The late icon Steve Jobs once mentioned that consumers don’t know what they […]
‘Manage change so that change will not manage us’
Gian Dela Rama is the Chief Product and AI Officer at Sprout Solutions, where he leads the product management, AI research, machine learning engineering, and data science of the largest B2B software-as-a-service (SaaS) company in the Philippines. With over 21 years of experience, his leadership has driven major innovations, including the re-launch of ReadyCash and the development of ReadyWage, both […]
Understanding consumer behavior isn’t just about selling products it’s about understanding how people think, feel, and make decisions. Over time, marketers have discovered certain ‘laws’ that influence what consumers buy. Some of these laws are based on solid science, while others are just oversimplified myths. In this guide, I’ll break down some of the most important laws that drive consumer […]
Simplicio “Jun” Umali Jr. is the President and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position for the past 25 years. Under his leadership, Gardenia has become the dominant market leader in the bread category in retail stores and a household name in the Philippines, maintaining strong customer loyalty despite competitors offering lower prices. […]
Kyne Lim is the regional business manager of Southeast Asia at Emma, the world’s largest D2C sleep brand with revenue of US$1 billion in 2023. Kyne was the country head for the Philippines and Korea prior to his new assignment. In this interview, he shares insights into Emma’s entry into the Philippines. Q1: What was Emma’s market entry strategy for […]
Chef Cza Jagto-Sevilla is the Founder and CEO of Avocadoria, a chain of retail kiosks selling value-added avocado products such as salads, cakes, desserts like ice cream, and shakes that appeal to both avocado lovers and health-conscious consumers. In this interview, Chef Cza, who recently won the 2024 Mansmith Young Market Masters Awards (YMMA), shares with us her approach to […]
Before we dive into this exciting guests of our record-breaking book launch, I want to take a moment to reminisce. Some of you may remember a similar blog I wrote when we launched our entrepreneurship book in 2018. Back then, we embarked on a journey to unveil the 4 gates model of entrepreneurship. Today, we are here to celebrate the launch of […]
Market-driven strategy – or the strategy that seeks to understand and satisfy the needs and wants of the existing market focusing on customer loyalty and repeat purchase, has been the most common approach to business decision-making and choice of marketing activities. In recent years, this way of thinking had been challenged for its limitations – now requiring marketers to keep […]