Two weeks before our CEO Market Masters Conference was to be held last March 2020, we had to reschedule the conference for the safety of the marketing community. It is now scheduled on Nov 16-20, 2020, 2-4pm featuring 17 CEOs with official endorsement and support from 21 major organizations. Good thing we rescheduled, a few days after, a lockdown was declared […]
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Dennis Anthony Uy is the founder and CEO of Converge ICT Solutions, Inc., the first and fastest growing end-to-end fiber internet provider in the Philippines. Mr. Uy’s talent and keen eye for innovation has led Converge to successfully provide quality-conscious consumers with high speed fixed broadband internet at value for money prices and continue to cater to the demands of a […]
I actually started doing sales training even before Mansmith and Fielders Inc. was founded in 1990. Three years as a working student and three years doing FMCG brand marketing work at RFM after graduation prepared me for the work of an entrepreneur. One of the operations I started running as a start-up was a direct sales company. That new venture […]
(Updated Oct 5, 2020) There are subjects I wish were taught in schools by qualified teachers: Practical skills and advice needed after college, as part of our culture building as a country. The effectiveness of adding two more years to high school is not yet measurable, but one thing is for sure. The thin slicing of the accounting, business, and […]
In my previous article (7 Consumer Coping Behaviors of the Unemployed), I shared how revenues and volume can be affected by a recession, especially with a record-breaking 45.5% or 27.3 million (SWS, July 2020) Filipinos unemployed during this unprecedented pandemic (Government estimate was 10% or 4.6 million). Now, this article will suggest a potential way to create new revenues and profit, […]
In this pandemic, many companies have resorted to different moves. Here are 4 I would like to demystify. Myth #1: Cut marketing costs during a recession. Truth: Within the 3 mandates in a business recovery we have been sharing, cutting unnecessary costs to attain operational efficiency is a critical goal, but it needs to be balanced with the other two, […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]
I just finished my first 5-session Business Acumen Zoom class for high school students where I was blessed with eight bright students from Manila, Cebu and Davao. A Buffet of Interesting Topics It is the first time I designed a buffet of business topics for a seminar, aimed to give the students a head start advantage. We discussed Tik Tok […]
I have been wanting to start a mentoring session focusing on young entrepreneurs since last year. Although COVID got in the way of original plans in the second quarter, it became a blessing in disguise as internet now allows us to do a mentoring class with participants outside Metro Manila. Features:Here are the features of my NEXTGEN mentoring class. Day: […]
Continuum Academy has reached a milestone of over 10,000 enrollees in less than 3 months of its premature existence. In celebration, it is offering a special 10-day limited-time “Get 1, Give 1″ campaign until June 30, 2020. “Get 1, Give 1” entitles you to bring another person to the same course you will be enrolling in the online school. The person can be an […]