Q1: Retailing appliances has many pain points where customers go through a process of information search, face-to-face inquiry, product demo, delivery and after sales. How is Abenson addressing customer irritants and annoyances? At ABENSON, our mission is to bring the ‘Good Life’ to every Filipino Home. In our 45 year history we have seen how differently our customers’ priorities have […]
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I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]
Executive Summary: The Strategy Logic Chain Applied to Cities Most competitive strategies fail from a break in the logic connecting their essential elements. Companies pursue innovation, lower costs, and moats, yet these initiatives often fail to reinforce one another. The Strategy Logic Chain addresses this disconnect through six interconnected links: Value Proposition → Consumer Behavior (& Incentives) → Capability → Economic Drivers → […]
On August 27, 2026, I will celebrate 12 years of blogging. When I started JosiahGo.com in 2014, my objective was simple: to share what I was learning and make practical business knowledge more accessible to students, entrepreneurs, managers and business owners in the Philippines. I did not realize then that blogging would also become a record of my own reinvention. […]
We all know King Solomon for his wisdom. He is history’s ultimate poster child for deep strategic insight. If he were a modern CEO, he would be the visionary founder featured on every business magazine cover, the legendary entrepreneur who inherited a stable organization from his father, David, and rapidly scaled it into a golden conglomerate of unprecedented wealth, complete […]
A few weeks ago, I noticed something while passing by a familiar spot. A milk tea shop that used to be there had closed down. In its place, a new one had opened. Same type of business. Same location. Same kind of customers passing through. On the surface, it looked like a simple replacement—one business out, another in. But it […]
In an era of peak consumer skepticism, the gap between a brand’s public image and its internal reality has never been more scrutinized. For a household giant like NutriAsia, maintaining leadership with icons like Silver Swan, Datu Puti, and UFC requires more than market share—it requires a self-sustaining Trust Flywheel: Humility, Cultural Literacy, Empathy, Transparency, Authenticity, Consistency, and Accountability. While […]
Influence mirrors society. It reflects who we admire, what we value, and—ultimately—who we decide to believe. But the mirror has cracked. Follower counts no longer equal persuasion, and visibility no longer ensures trust. In the Philippines, where pakikisama (social harmony) and hiya (moral restraint) quietly govern social behavior, influence is shifting away from performance and toward participation, from selling to shared meaning. This moment […]
As we close another dynamic year, it’s worth pausing to look back at the ideas that truly mattered. This Top 10 Q&A brings together the perspectives of some of today’s most respected marketers and business leaders, individuals who didn’t just build successful enterprises, but shaped industries and influenced how we think about business. Their strategies, experiences, and personal reflections reveal […]
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]