I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before […]
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In the business world, where brands constantly seek relevance and differentiation, talent remains the true edge. Yet the corporate hiring lens, understandably, tends to gravitate toward efficiency, often favoring graduates from the country’s top three schools. It’s a pragmatic filter: limited time, limited resources, and a need to minimize risk. But this efficiency bias comes at a cost, it often […]
In business and in life, we often tolerate things that no longer make sense. We experience routines, processes, and small inefficiencies that persist simply because no one has questioned them. These everyday irritations are so familiar, they go unnoticed. They become default thinking. But to customers, they are felt, and remembered. This is what I call common nonsense: things that […]
Every year, leadership teams go on offsite session. They treat strategic planning as a routine like Holy Week: leadership retreats, planning decks, team meetings, and then, boom, “new” strategy. But take a closer look, and it’s often last year’s plan repackaged in fresher bubble wrap. They churn out the latest buzzwords “story selling”, “agility,” “ecosystem,” “digital first”, but nothing changes […]
When we launched the Mansmith Young Market Masters Awards (YMMA) in 2006, our goal was simple but purposeful: to identify and celebrate young marketers and entrepreneurs under 35 who create real business results, not through shortcuts or price cuts, and celebrity endorsements, but through strategic thinking, market insight, and values-based leadership. Two decades later, this mission has grown stronger, not […]
Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by customer demand and its ability to remain relevant. But what many fail to anticipate is that decline often doesn’t start with failure, it begins when success leads to complacency. To prevent brand decline, we must look beyond surface-level growth and examine the […]
Founded in 2019, PayMongo enables businesses to accept various payment methods, from credit and debit cards to e-wallets like GCash and Maya, as well as over-the-counter payments. The platform has gained traction among startups and SMEs for its user-friendly API integration, helping empower the digital economy. PayMongo also made history as the first Filipino fintech startup to secure backing from […]
We live in a time when education is rapidly evolving, and schools are adapting in different ways. One noticeable trend is the shift toward modular learning, where materials are compiled from various sources to create what seems like a more customized approach. On the surface, this looks efficient. But beneath that convenience lies a deeper concern: Are we still respecting […]
In celebration of Mega Prime’s 50th anniversary, we had the privilege of speaking with its visionary chairman, William Tiu Lim, whose leadership has transformed the company from a small fishing operation to the market leader in canned sardines in the Philippines. Under his guidance, Mega Prime has continuously redefined industry standards through innovation, from investing in advanced fish preservation technologies […]
GCash is the dominant mobile wallet in the Philippines, widely used for a variety of services such as money transfers, bill payments, micro-lending, and even investments. In its efforts to expand globally, GCash has partnered with leading financial institutions and platforms such as Alipay and Western Union to facilitate international remittances and cross-border payments. This makes it easier for Filipinos […]