Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]
Search Results for: Commercial Planning
Innovation has two elements – novelty and commercial success. Novelty without commercial success is an invention. Commercial success without novelty is me-too. One tool in planning a novelty is applying the law of the opposite. The law of the opposite states that in order to be successful, one should go in a direction that is in contrast from most others. […]
Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura […]
I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below. Chiqui Escareal-Go, Anthropologist.Mansmith Chief Behavioral Strategist and Chair, Women’s Business Council Philippines. 1. Chief Customer Experience Officer – The constant and inevitable call for customer centricity as a source of competitive […]
Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big […]
(From left to right, first row: Lim, Mendiola, Go, Ong. Second row: Chan, Tantoco, Santos, Lorenzo) The Philippine Retailers Association (PRA) will be holding its 25th National Retail Conference and Stores Asia Expo in SMX on August 9-10, 2018. We asked some of the PRA officers to update us on retailing trends. Q to Samie Lim, PRA Chairman Emeritus and […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
The concept of Logic of Industry has taught us that in every industry, there are rules. Ignore them and you risk not becoming successful. This concept is especially popular when senior executives mentor younger people on how to succeed in an industry. Many share so-called success formulas, but in reality, these are only indicators. If these so-called formulas would be […]
Q1: You are known to be in real estate. How did you get into the bakery business? A: I started out in real estate sales due to lack of capital, I’m now still in the real estate business both as a licensed broker and now also as realty investor. Yes, it was through a December 2013 real estate deal that […]
Q1: Congratulations on being part of the first batch of recipients of the Mansmith Market Masters Awards, the first and only recognition for senior executives based on outstanding mentoring of young marketers as brand builders. What is your people development philosophy? A: From my perspective, succeeding in developing people requires 3 elements – a compelling sense of purpose, an aligned […]