Carl Balita Review Center (CBRC) swept ten awards in the 2019 Franchise Excellence Awards given by the Philippine Franchise Association. This includes two Hall of Fame Awards as Most Outstanding Filipino Franchise and Best in Marketing. It is also an ISO 9001 2015 QMS certified company, the first and only in the industry. It is also awarded a Superbrand seal. […]
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Author’s note: I wanted to honor God on my 500th blog entry so here is a reflection on the story of my life and what He had made me into. My grandfather criticized me for always being speechless. You transformed me as the most awarded business educator-speaker in the Philippines! My high school teacher undermined me and thought that La […]
I was again invited by Go Negosyo to the free “Mentor Me On Wheels” caravan last October 17, 2019 at the SM Megamall. Three entrepreneurs were assigned to me, but due to space constraint, I will only share one case then cite marketing lessons entrepreneurs can learn from the case. Remy is an Iloilo entrepreneur who wanted to distribute leche […]
Taipan John Gokongwei passed away last Nov. 9, 2019. I have been studying his life and following his companies, decoding a pattern where he had courageously been launching many industry’s firsts — lessons many marketers and entrepreneurs can learn from. Most marketers practice market-driven strategies, i.e., satisfying customers to gain market shares. John Gokongwei, on the other hand practiced market-driving […]
Emilio Aquino was at one time the youngest Director of the former Prosecution and Enforcement (PED) and Non-Traditional Securities and Instruments (NTD) Departments of the Securities and Exchange Commission (SEC). He returned to SEC as Commissioner in 2016 and was appointed Chairman in 2018, serving a seven-year term. He is the first CPA – Lawyer to chair the SEC. Through […]
I get lots of new ideas by reading, by traveling, by attending events, by observing, by conversing with others, by attending seminars and conferences, among others. I specially like to attend conferences as you get to listen to different perspectives of various speakers and network with like-minded individuals. The last training I attended was the TechLearn Conference in New Orleans […]
People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that […]
Many companies, especially multinationals, like to talk about innovation. There are even some who include innovation as part of their core values; others even have innovation managers. Innovation has two elements – novelty in the industry and commercial success. In other words, it’s about creating new value that benefits your intended market. Here are six anomalies that companies may […]
About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity […]
Trust has been widely discussed by speakers of the World Business Forum, organized by World of Business Ideas (WOBI), in Sydney for the last two years. I am sharing the key points of three authors from their respective sessions. Stephen M.R. Covey, author of “The Speed of Trust: The One Thing That Changes Everything” shared that Trust is about character […]