Kathy Mercado is the Senior Vice President of Newport World Resorts (NWR), the Philippines’ first integrated resort. With extensive experience in hospitality and commercial operations, she has played a key role in the success of world known hotel brands, launching groundbreaking concepts and spearheading award-winning marketing campaigns. In this interview, she shares insights on audience segmentation, marketing innovations, sustainability efforts, and […]
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Alpha Allanigue is the Chief Relationship Officer of United Neon Group, the market leader in outdoor billboards. With her extensive experience in corporate planning, marketing, content, and strategy, she has played a pivotal role in shaping the company’s approach to the ever-evolving outdoor advertising industry. In this interview, Alpha shares valuable insights on how United Neon stays ahead of the […]
Earl Valencia is an award-winning tech leader and venture-backed startup founder, best known for co-founding Ideaspace and QBO in the Philippines, and Plentina in the USA. He also serves as an executive member of the National Innovation Council, representing the business sector in the Philippines. Previously, he was Vice President for Corporate Development and Innovation at PLDT/Smart. Earl’s accolades include […]
A Unique Selling Proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine (9) different types of USPs, as outlined in the book Entrepreneurship (1978, by Josiah Go and Chiqui Escareal-Go), as well as in Entrepreneurship: The Four-Gate Model (2025, by Josiah Go, Chiqui Escareal-Go, and Calel Gosingtian). These USPs operate […]
GCash is the dominant mobile wallet in the Philippines, widely used for a variety of services such as money transfers, bill payments, micro-lending, and even investments. In its efforts to expand globally, GCash has partnered with leading financial institutions and platforms such as Alipay and Western Union to facilitate international remittances and cross-border payments. This makes it easier for Filipinos […]
Understanding consumer behavior isn’t just about selling products it’s about understanding how people think, feel, and make decisions. Over time, marketers have discovered certain ‘laws’ that influence what consumers buy. Some of these laws are based on solid science, while others are just oversimplified myths. In this guide, I’ll break down some of the most important laws that drive consumer […]
The world is witnessing a shift in power dynamics, and the question on everyone’s mind is: Can China successfully position itself as the next global leader? China’s rise appears unstoppable, yet the nation faces the monumental challenge of shaping its identity on the world stage. This task is not just about economic might or military strength—China must also project its […]
Simplicio “Jun” Umali Jr. is the President and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position for the past 25 years. Under his leadership, Gardenia has become the dominant market leader in the bread category in retail stores and a household name in the Philippines, maintaining strong customer loyalty despite competitors offering lower prices. […]
Sales are the heartbeat of every business, serving as the primary driver of revenue and customer relationships. They connect customer needs with product offerings, enabling companies to thrive in competitive landscapes. Effective sales teams not only close deals but also foster loyalty and trust, essential for sustainable growth. Yet, sales professionals often remain in the shadows, eclipsed by other business […]
As we wrap up another exciting year, I want to take a moment to reflect and celebrate the incredible insights shared by some of the most inspiring marketers and businesspeople of our time. In this Top 10 Q&A, we’ve gathered the thoughts, strategies, and personal stories of leaders who have not only transformed industries but also left a lasting legacy for […]