My 20th book!  I’m thrilled to announce the launch of Entrepreneurship: The Four-Gate Model, a groundbreaking new book co-authored with pioneering marketing anthropologist Chiqui Escareal-Go and young entrepreneur and socio-civic leader Calel Gosingtian, designed to empower entrepreneurs in the evolving post-pandemic landscape. Join us for an engaging evening of insights, networking, and celebration on October 11, 2024, at 6 PM, at the East Wing, Mid-Level […]

John Aguilar is a serial entrepreneur and the founder and host of the business reality TV show The Final Pitch.  He was a winner of the 2nd Mansmith Innovation Awards in the business model category. His new book “The Art and Science of the Pitch” cites valuable lessons, tips and techniques he picked up from years of producing and hosting the […]

The concept of generic strategy was first introduced over four decades ago – where firms can choose to either be differentiated or low cost. Differentiation will likely involve innovation, while a low-cost strategy entails high productivity to scale, or from lower wages. Many countries offering lower wages naturally choose the low-cost path of being labor intensive, becoming a factory for others […]

Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]

Krystle Anne Enriquez, or Kaye, is a partner of digital marketing agency CBR. In 2021, she was awarded at the Mansmith Young Market Masters Awards (YMMA) for Digital Business Building. In this interview, she shares how businesses can grow revenues by using digital tools.  Q1: What are missteps and misconceptions within the practice of digital marketing nowadays, and how is your agency correcting them? […]

Cindy Banaria is currently the Vice President and National Key Accounts Head of Nestle Professional in the Philippines. Nestle Professional is the foodservice arm of Nestle Philippines Inc.  Cindy initially worked with San Miguel Corporation Magnolia Division before moving to Nestle Philippines Inc. in 1996.  Her career in key accounts span for 26 years and counting as she initially handled […]

The level of disruption forced upon businesses in 2020 was unimaginable.  Some were shell-shocked but managed to stretch resources to live another day.  Still, some were more ahead of the curve and were able to gain more in the crisis.  With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]

A lot of people know me as an author of marketing books, and as a business educator. Since the pandemic, I have taken the time to write quick and easy to read articles not just about marketing but also about business model. In fact, I have launched a 55-video Business Model Course that can be viewed at www.continuum-edu.com. My top 10 […]

What is the traditional logic of business associations on how they operate? They typically have the following: They have big name organizers They screen membership They have monthly membership meetings (now webinars) They have dress codes They have big connectors They have big donors The last few months during this pandemic have shown online Facebook groups and communities disrupting traditional […]

I would like to share the main talking points from my presentation at the Metro Manila Business Conference (MMBC) of the Philippine Chamber of Commerce and Industry last September 4, 2020. Due to the limited time, I was not able to share my research on the “Business Model Shift” of 45 companies from 17 countries during COVID-19. But you can […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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