Most of the things I have done in marketing and for the marketing industry can be called accidental if not for my single-minded focus on how I “live” marketing – from personal branding and positioning, to customer market segmentation and customer understanding, to love and passion for what I do. Writing books for example, is no mean feat. I turned out […]
Search Results for: Advocacies
Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It’s been exactly 20 years since I met you, Josiah, when you mentored me and my friends on […]
The Mavericks: How 35 Marketing Rockstars Think, Strategize & Execute 2019 Best-Selling Book ‘The Mavericks’ features these 35 seasoned marketing experts generously sharing their thoughts and experiences on different aspects of marketing. 1. Strategy and Innovation New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV 2. […]
As a student of lifelong learning, I always search for ideas and knowledge as well as great minds and conversations to challenge my ways of thinking. I like seeing white spaces of opportunities for new methods, new frameworks and new possibilities. I was especially intellectually stimulated with a concept of a strategy book in the mid 2000s and was so […]