Q1: You have been with Gardenia since its launch. What was your launch strategy and if you were to change something in the launch, what would that be and why? When Gardenia started in the Philippines in 1998, it marketed Cowhead milk and Gardenia loaves with its sales force selling more milk than bread. The company refocused its strategy in […]
Search Results for: Leadership
Q1: CDO has become an aggressive force in the food industry. You have, in fact, launched the first canned corned tuna in the industry. What was the idea behind the product? The idea came about by thinking of the personal thing disliked most about the main competitor’s flakes in oil product, which is “in oil”. Canned products should be filled […]
De La Salle University BSC- Management (1982) Gold Medal for Outstanding Leadership in Community Development Maryhill School of Theology Passed oral academic defense for M.A. Religious Studies Executive Scholar Kellogg School, Northwestern University (for marketing and sales management) Massachusetts Institute of Technology’s MIT Sloan (for strategy and innovation) Advance marketing and innovation programs at: University of Illinois at Chicago Wharton Business […]
Agora award, given by the Philippine Marketing Association (1994) Most Outstanding Entrepreneur, Quezon City Chamber of Commerce and Industry (1997) Ten Outstanding Young Men (TOYM) of the Philippines, given by Philippine Jaycees (2001) Dr. Jose Rizal Awards for Most Outstanding Tsinoy, given by the Federation of the Filipino-Chinese Chamber of Commerce and Industry and Manila Times (2002, 1st batch) Ten […]
Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. Business Background Chairman of […]
The Mavericks: How 35 Marketing Rockstars Think, Strategize & Execute 2019 Best-Selling Book ‘The Mavericks’ features these 35 seasoned marketing experts generously sharing their thoughts and experiences on different aspects of marketing. 1. Strategy and Innovation New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV 2. […]
I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]
As a student of lifelong learning, I always search for ideas and knowledge as well as great minds and conversations to challenge my ways of thinking. I like seeing white spaces of opportunities for new methods, new frameworks and new possibilities. I was especially intellectually stimulated with a concept of a strategy book in the mid 2000s and was so […]