Is COVID-19 Really The Cause of Your Business Problem?

Many businesses are affected by COVID-19, but what may be more important is the lead-up to the pandemic’s challenges: the reasons some businesses have crumbled can be traced to how they may or may not have anticipated the lockdown and their response (or lack thereof) to it. In other words, business problems rising from COVID-19 might just be a symptom. The root cause needs to be understood. 

There are three critical mandates in a business recovery:

  • Preserve cash
  • Improve revenues
  • Lower breakeven point

Direction is especially important during a crisis. Any moves to the contrary of the three mandates above will delay potential recovery. With a lack of cash, firms may go under. With cash availability, firms must still have the financial prudence to preserve cash if they are unable to add to them in the foreseeable future.

There are three critical steps to a business turnaround, with each dependent on the previous steps.

  1. Reception: About admitting making a wrong decision and acknowledging help is needed.
  2. Realization: About knowing external factors like a COVID19 lockdown can affect a recovery.
  3. Resolution: About learning from failures, having a sense of urgency to create new value, and communicating with stakeholders.

The opposite of a turnaround is how businesses die – lack of reception, lack of realization, and lack of resolution. The culprit behind those three? Typically, pride, overconfidence, and lack of financial understanding. 


Josiah Go will be running his 8th Turnaround Your Business Retreat on Sept 21, 23, 25, 28, and 30 (10 am to 12 noon).

Key topics:

• Session 1: Tracing the Problem

• Session 2: Turnaround Menu, and Blockers

• Session 3: Right to Win Assessment, and Turnaround Activity Mapping

• Session 4: Resiliency: Growing from Failures

• Session 5: Management of Change

Enroll early and avail of the 50% “Bayanihan” subsidy provided by Waters Philippines. Sign-up here:

Leave a Reply

Next Post

5 Tips to Solve Unemployment and Consumption

Thu Aug 20 , 2020
In April 2020, unemployment records showed that 17.7% or 7.3 million Filipinos were unemployed. The Trade Union Congress of the Philippines (TUCP) warned that unemployment may reach 12 million before the year ends. That estimate turned out to be conservative. The latest survey from the Social Weather Station (SWS), conducted from July 3-6, 2020, showed the estimated numbers of jobless […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


Send this to a friend