Q1: What is one word you want your cakes to be known for and why? A: Bespoke…because it’s customized and personalized. Q2: You have been successful in the super premium cakes category. What have you been doing right all these years to create a niche leadership in the cake industry? A: Wow! Doing it right? It’s the first time I […]

Atty. Teresita Herbosa is the Chair of the Securities and Exchange Commission (SEC) tasked to implement two major laws, the Corporation Code, where they act as the registrar and monitor of all corporations and partnerships, and the Securities Regulation Code (SRC), where they regulate securities and capital markets. According to the Direct Selling Association of the Philippines (DSAP), many new […]

Q1: What is insighting and why should all companies, even small ones, generate insight? A: An insight is a latent consumer truth that brings about strong emotions (due to its relevance to the target segment). When clearly linked to the brand, an insight has the power to make consumers seriously consider a brand because it shares the same emotions and values as they have. It […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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