Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the President of Kantar Philippines and the Managing Director of its Insights Division for 15 years. In September 2024, he will begin his new role as President of Centre Medicale Internationale, the premier outpatient clinic […]
Brand Marketing
Vanee Gosiengfiao is the General Manager of Sanofi Consumer Healthcare. Prior to this, she was General Manager of Diageo Philippines and General Manager of GSK Consumer Healthcare in Thailand. In this interview, she shares her thoughts about the importance of having a solid brand purpose. Q1: What’s the business case for having a brand purpose? A1: First, Purpose drives differentiation. […]
Teresita Ang-See is an academic, writer, community leader, and social activist. She is Co-Founder of Kaisa Para Sa Kaunlaran, a movement working towards the full integration of the Chinese-Filipino community, which operates the Bahay Tsinoy Museum of Chinese in Philippine Life. She is also a former President of the Philippine Association for Chinese Studies and is currently part of its […]
Insular Life has been operating since 1910. It is the first and biggest Filipino life insurance company and the only mutual company in the Philippines, with total assets currently over P143 billion. It markets various insurance products (personal, life, educational, health, retirement, group, business) alongside investment and rider options. Nina Aguas is the executive chairperson of Insular Life. Prior to Insular […]
Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro Group VP Marketing Lisa Ronquillo shares her insights on marketing a portfolio of brands. Q1: You have 17 restaurants in the Bistro Group. Why is having a brand portfolio strategy […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
Sherill Quintana is the founder and president of Oryspa Spa Solutions, Inc., the leading maker of 100% natural rice bran based health and beauty products in the Philippines. It won the “Most Promising Franchise” at the 2015 Franchise Excellence Awards and the “ASEAN Business Awards for Excellence in Healthcare” at the ASEAN Business Summit at Vientiane, Laos last September 5, […]
Joseph “Chay” Cruel is vice president of international and business development for the non-alcoholic division of Asia Brewery. Previously, he was with Smart, Remy Martin, RFM and URC, the latter where he launched the highly successful C2 as brand manager and for which he won the Mansmith Young Market Masters Awards (YMMA) in 2005. Chay shares his insights on another […]
Happy Skin is a cosmetics brand that was recently awarded by Ayala Malls as the Most Promising Retailer for 2015 and by Watsons as the Most Promising New Cosmetic Brand of the Year for 2015. A former marketing executive of Unilever, its CEO Jacqe Gutierrez shares her insights about entering a highly competitive cosmetics industry in the Philippines. Q1: There […]
Q5: You have launched the BDJ Beauty Box. Is this your response to seasonality in your planner business A: We launched BDJ Box, our online beauty discovery service for women, in our desire to help our 30,000 plus members to explore their own definitions of beauty. Feeling beautiful and relating it to confidence has been an increasing concern of our […]