I asked 50 award-winning marketing rockstars, most of whom are Mansmith Young Market Masters Awardees, about what they do to improve both their creative thinking and sensemaking skills. Travel turned out to be one of the most often cited commonalities among them. Traveling to another city or country allows one to see new things, to develop new perspectives, to be […]
Travel
This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement and new learnings that traveling provides. In my 2017 survey about practices of award-winning marketers in generating new and innovative ideas, traveling came out as one of their preferred practices. […]
I normally write marketing articles and do Q&A with industry movers and shakers in this blog, but I would like to deviate from that and instead, write about the hospitality industry. My start-up company in Jakarta started selling Waters Bio Mineral Pot for homes in the 4th quarter of 2014. To accelerate our sales, I began to visit my company, […]