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15 Facts You Didn’t Know About MarkProf

Over 100 alumni of MarkProf ( came together for a grand reunion to celebrate its 15th year anniversary in Dusit Hotel last July 21, 2018. Founded by Ding Salvador and...
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Guess Who Came to Support Josiah & Chiqui’s Entrepreneurship Book Launch

Thanks to all who came to our book launch ‘Entrepreneurship: Starting a Business. Having an Innovation Mindset’ last July 12, 2018 (Thursday) at National Book Store Shangri-La Mall. The book...
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Best Practices in Creative Thinking and Sensemaking

I asked 50 award-winning marketing rockstars, most of whom are Mansmith Young Market Masters Awardees, about what they do to improve both their creative thinking and sensemaking skills. Travel turned...
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Book Launch Invite: July 12, 2018 (Thur), 6:30pm, National Book Store Shangri-La Mall

“Entrepreneurship: Starting an Enterprise. Having an Innovation Mindset”, Chiqui and my latest book, is a work of passion and love – the words, ideas, and frameworks, simply flowed from our...
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Purpose: The 8th P of Marketing

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4...
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Giving Your 101%

Yesterday, Mansmith and Fielders, Inc. CEO, Women’s Business Council Philippines Chair, and my better half Chiqui Escareal-Go gave a graduation speech for the Marketing Management and Accountancy graduates of Rizal...
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Conversation with an Occasional Churchgoer by Josiah Go

I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old...
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Who Would Have Thought?

I just finished my first graduation speech aimed at Senior High School students at the Hope Christian High School. It was a pleasure and an honor to have the opportunity...
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Life is Like Riding a Bicycle

I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse...
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Travel, Tradeoff & Timing by Josiah Go

This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement...
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