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5 Capabilities of Marketing Strategists by Josiah Go

In a soon-to-be launched book I authored entitled ‘The Rainmakers’, I interviewed 25 Top Filipino CEOs such as Lance Gokongwei of Cebu Pacific Air, Victor Paterno of 7-Eleven, Injap Sia...
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Young Social Entrepreneur Start-Up (YSESU) by Josiah Go

Want to be an entrepreneur with your good idea but lacking the resources? YSESU may be the answer! Gosingtian Ventures Inc. (angel investor) and Day 8 Business Academy Inc. (training...
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10 Lessons About Social Enterprise by Josiah Go

I attended the 18th Harvard Social Enterprise Conference last March 25-26, 2017 sponsored by the Harvard Kennedy School and the Harvard Business School in Massachusett, USA. Here are 10 lessons...
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The Great Comet of 1812: Innovative Stage Play by Josiah Go

I visited New York on March 21, 2017 for some rest, relaxation and reacquaintance (with the Big Apple scene) before my annual educational retreat at MIT Sloan and Harvard in...
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Sans Fin Soup Contest

(Video Credit: WildAid https://www.youtube.com/watch?v=mJG7RaLX-DM) Interested to offer a compelling alternative to shark fin soup? Join this contest if you are a chef SANS FIN SOUP CONTEST Organizer: Chinovation for Social Change...
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Changing Behavior in Serving Shark Fin Soup by Josiah Go

I used to drink shark fin soup. But my wife and I stopped going to shark fin restaurants or consuming shark fin soup after we learned what sharks had to...
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Losing a Sale Before a Demo by Josiah Go

Santiago was supposed to visit Mrs. Cindy, a nice businesswoman nearing 60 years old, in her office in Quezon City at 2pm. Mrs. Cindy cut short her birthday blow out...
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Lessons From Young Marketing Rockstars By Josiah Go

The 12th Mansmith Young Market Masters Awards (YMMA) was held last Feb. 2, 2017 at RCBC Theater in Makati. Judging from the entries and speeches of past awardees, the Mansmith...
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My 10 Political Marketing Related Articles in 2016

2016 started as a year of bashing! I got bashed by the Aldub fans when I wrote about “The Eat Bulaga Plateau and How They Can Get Out of It...
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Edwin Totanes Joins Mansmith By Josiah Go

I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for...
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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship
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