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Purpose: The 8th P of Marketing

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4...
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Giving Your 101%

Yesterday, Mansmith and Fielders, Inc. CEO, Women’s Business Council Philippines Chair, and my better half Chiqui Escareal-Go gave a graduation speech for the Marketing Management and Accountancy graduates of Rizal...
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Conversation with an Occasional Churchgoer by Josiah Go

I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old...
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Who Would Have Thought?

I just finished my first graduation speech aimed at Senior High School students at the Hope Christian High School. It was a pleasure and an honor to have the opportunity...
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Life is Like Riding a Bicycle

I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse...
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Travel, Tradeoff & Timing by Josiah Go

This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement...
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The Transforming Role of Brand Managers by Josiah Go

The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the...
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My Davao and Cebu Book Events by Josiah Go

Chiqui and I are grateful our newly launched book ‘Principles and Practices in Marketing in the Philippine Setting’ made it as a National Book Store bestseller at no. 4 (no....
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How Supermarkets Can Survive the Online Future by Josiah Go

Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to...
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My Top 10 Q&A for 2017 by Josiah Go

I am honored to have Q&As with captains of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared....
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