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My 18th. You Are All Invited!

My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store,...
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PowerPoint is Dead!

Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for...
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Marketing Training Outside, Marketing Advocacy Inside

Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020.  In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from...
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What is Personal Growth? A Lesson from Competitive Dancing and Malu Dy Buncio

Malu Dy Buncio took early retirement from Avon in 2004 at the height of her award-winning, top management career to build another life outside of corporate. She was not even...
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6 Questions Every Marketer Must Ask by Josiah Go

There are 6 questions every marketer must ask, and I will tell you that and if you cannot answer any 1 of these questions, you are at risk. Question #...
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In Memoriam, the Edwin Totanes I knew by Josiah Go

It has been almost three months since marketing legend Edwin Totanes or fondly, ET to his colleagues returned to his Creator on November 22, 2018 (Thursday) at age 61. It...
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21 Trends in the Field of Marketing by Josiah Go

I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below....
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Call for Adopt-a-Marketing-Teacher Program by Josiah Go

I have been teaching marketing and innovation for many years now, and I can say that it has been a source of pride and joy for me to watch those...
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Decoding The 5 Growth Strategies of Henry Sy by Josiah Go

Henry Sy, SM and the Philippines:  I wrote about SM and Henry Sy in my books (Principles and Practices in Marketing in the Philippine Setting, and Entrepreneurship: Starting an Enterprise,...
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JCI Manila’s DOJO Project: The Jeremiah Fund by Josiah Go

JCI Manila: I have been wanting to do a significant project with JCI Manila ever since I won the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and...
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