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How Supermarkets Can Survive the Online Future by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailRed ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win...
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My Top 10 Q&A for 2017 by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailI am honored to have Q&As with captains of different industries. They made time and unselfishly gave their insights in order for others to...
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My Top 10 Marketing Articles for 2017 by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailMy top marketing article in 2017 was a critique on CHED’s New Marketing Curriculum where I discussed my surprise that after over a decade,...
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MarkProf Godparents by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailMarkProf (www.markprof.org) is the only alumni facilitated, longest running, and free 8-day marketing training program for college students nationwide. Each year, close to 1,000...
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Reach is not Influence by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailReach, in the context of online marketing, allows content to be seen by different people. But reach, which is actually the number of followers...
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25 Years as a Marketing Author by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailUnmet Needs: I saw an unmet need some 25 years ago – marketing students using foreign textbooks with examples they can hardly relate with,...
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Giving Back as a Marketing Mentor to PUP Students by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailEvery week, I get invited to talk about marketing in various institutes. Some student leaders are thoughtful, asking me when I would be available...
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Principles and Practices in Marketing in the Philippine Setting Book Launch by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailChiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store...
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8 Tips to Crack a Marketing Challenge by Josiah Go

Facebook Twitter Google+ Pinterest LinkedIn Print EmailI was a judge in the final round of the recent 14th MarkProf Marketing Leadership Bootcamp Challenge — an annual event I co- founded...
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PH’S MARKETING GURU LAUNCHES 15TH BOOK by Reginald Yu

Facebook Twitter Google+ Pinterest LinkedIn Print Email“The author is President of Xavier School Alumni Association, Past President of the Anvil Business Club and Junior Chamber International (JCI) – Manila. He...
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