Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by customer demand and its ability to remain relevant. But what many fail to anticipate is that decline often doesn’t start with failure, it begins when success leads to complacency. To prevent brand decline, we must look beyond surface-level growth and examine the […]
Articles
One of the most persistent myths in product development is: “If you build it, they will come.” This belief has led many businesses to launch not because the market demanded it, but simply because they could. It’s the classic trap of supply-side thinking, where the focus is on what the organization can produce, not what the market needs. But hindsight has a way […]
In many middle-class Filipino homes, a framed diploma hangs proudly in the living room. It’s more than decoration, it’s a symbol of sacrifice, of years of silent struggles, anchored on a single belief: that education is the path to a better life. For many Filipino parents, sending a child to a quality school is not just a goal, it’s a life […]
Michelle Tiu-Lim Chan is the next-generation CEO of Mega Prime Corporation, a household name in the Philippines’ canned sardine industry. As the company marks its 50th anniversary, Michelle leads a brand rooted in tradition but oriented toward transformation. In this interview, she discusses leadership, innovation, and the unique dynamics of a family business. Q1: Taking on the role of CEO […]
“Why don’t we insure love the same way we insure life, property, or health?” That question stayed with me after watching The Divorce Insurance, a new South Korean series now streaming on Amazon Prime Video. The plot centers on an actuary who, after going through three divorces, develops a new kind of insurance policy, one that pays out when a marriage […]
The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are driven not only by recognition but by relevance. They don’t just want to know a candidate’s name, they want to know what that name stands for. Across celebrity bids, political dynasties, religious endorsements, and shifting alliances, […]
Gian Dela Rama is the Chief Product and AI Officer at Sprout Solutions, where he leads the product management, AI research, machine learning engineering, and data science of the largest B2B software-as-a-service (SaaS) company in the Philippines. With over 21 years of experience, his leadership has driven major innovations, including the re-launch of ReadyCash and the development of ReadyWage, both […]
We live in a time when education is rapidly evolving, and schools are adapting in different ways. One noticeable trend is the shift toward modular learning, where materials are compiled from various sources to create what seems like a more customized approach. On the surface, this looks efficient. But beneath that convenience lies a deeper concern: Are we still respecting […]
Marketing is a dynamic and fast-paced profession. As marketers, we constantly face the challenge of balancing immediate results with long-term relationship building. Amid the pressure to meet targets and deliver outcomes, we sometimes confront difficult ethical dilemmas. How can we maintain integrity, especially when temptation pulls us in different directions? This Holy Week offers us an opportunity to pause and […]
Alpha Allanigue is the Chief Relationship Officer of United Neon Group, the market leader in outdoor billboards. With her extensive experience in corporate planning, marketing, content, and strategy, she has played a pivotal role in shaping the company’s approach to the ever-evolving outdoor advertising industry. In this interview, Alpha shares valuable insights on how United Neon stays ahead of the […]