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MarkProf (www.markprof.org) is the only alumni facilitated, longest running, and free 8-day marketing training program for college students nationwide. Each year, close to 1,000 graduating student leaders with a minimum grade of 85 apply for 1 of only 25 slots. Classes start in October yearly, and are held weekly on Saturdays. MarkProfers are graded based on the quality of their […]

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Reach, in the context of online marketing, allows content to be seen by different people. But reach, which is actually the number of followers or ‘unique visitors’ in a given period, is not necessarily influence. When brands tap influencers who are not actual users of the product, the credibility of the influencer and trust for the brand are affected because […]

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Unmet Needs: I saw an unmet need some 25 years ago – marketing students using foreign textbooks with examples they can hardly relate with, so I decided to launch my first marketing book, ‘Contemporary Marketing Strategy in the Philippine Setting’. Banking on Strengths: I was an unknown 30-year old author in 1992, but I had three credentials I could bank […]

Every week, I get invited to talk about marketing in various institutes. Some student leaders are thoughtful, asking me when I would be available and proposing to adjust to my schedule. I am flattered to receive such offers; however, due to scheduling conflicts, I am forced to decline most of the time. To do my part in furthering the development […]

Chiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store Glorietta 1. Truth be told, I wanted to launch in Shangri-La Mall in Mandaluyong to avoid the crazy Friday traffic in Makati, and Mandaluyong being in the center of everyone in Metro Manila; however, National Glorietta […]

I was a judge in the final round of the recent 14th MarkProf Marketing Leadership Bootcamp Challenge — an annual event I co- founded with Ding Salvador, then ASEAN president of Johnson and Johnson. Since 2003, MarkProf annually searches for the 25 most promising young leaders from graduating college students who excel academically (grade point average of at least 85% […]

“The author is President of Xavier School Alumni Association, Past President of the Anvil Business Club and Junior Chamber International (JCI) – Manila. He is also President of Times Paints Corporation” Nov 24, 2017 via Facebook People don’t buy what you do, they buy why you do it.” — Simon Sinek The spectacularly horrendous Manila Friday traffic failed to douse the […]

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Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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