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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Marketing 3.0 by Josiah Go

Chiqui and I co-authored “The WE Entrepreneurs” in 2010 and shared the ten building blocks to entrepreneurial authenticity. Reinforcing its status as the No. 1 book on entrepreneurship at National...
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Q&A with Victoria Court CEO Archie King on the Innovation Process

Q1: The unserved market of non-motel (or drive-in hotel) goers is much, much bigger than the motel goers. You have since expanded your target group to include the party market....
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6 Suggestions On Training Future Business Leaders by Josiah Go

One of the more frequently asked questions by parents who have children starting to help them run their businesses is how to train their children to succeed them. Sometimes, the...
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Q&A with Uniqlo Philippines COO Katsumi Kubota on International Brand and Business Development

Q1: Can you describe what the Uniqlo brand is all about? Other than being of Japanese origin, how different or similar is it with say Giordano or Gap in terms...
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Advocacy and Brand Association by Josiah Go

A step to creating customer bonding strategy is to ensure your target market knows you (brand awareness) and recognizes you for the right reason (brand association).  Without awareness, trial and repeat...
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Q&A with Kerwin Tansekiao on being a Niche Player

Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza...
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White Space Club by Josiah Go

It started when I decided to work from home one weekday in 2013. Before the end of the day, I posted a Facebook message that I looked forward to have...
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Q&A with Advertising Icon Herminio ‘Minyong’ Ordonez on Advertising Home Runs

Q1: Before your retirement, you were associated with having mastery of the ‘masa’ market with strong gut feel but based on consumer pulse. Jollibee, Lucky Me! are just some local...
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Q&A with Anson Dichaves on Shopper Marketing

Q1: What is the most often overlooked aspect of shopper marketing which should be very basic to all? Great shopper marketing starts with great shopper insight. Shopper marketing is marketing....
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Q&A with Mary Kay Philippines Country Manager Tente Alday on Direct Selling

Q1: You have been with Mary Kay for 6 years. During this period, the company’s business size under you grew by 255% while total number of active sellers grew 335%....
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