The world feels smaller today. Supply chains are under pressure, energy markets remain volatile, and uncertainty has become part of the operating environment. In times like these, the natural instinct of many leaders is to turn to dashboards—to track prices, monitor buffers, and revisit assumptions.
These are necessary. But they are not sufficient. Because while systems help us respond, it is judgment that helps us decide.
And judgment is not built overnight. It is formed over time, shaped by experience, sharpened by reflection, and most importantly, transferred from one leader to another. This is the quiet advantage that does not appear on any report, yet defines performance long after the crisis has passed.
And this is why mentors matter most—not in times of stability, but in times of uncertainty. When judgment must be passed on, it is mentors who ensure it is not lost. The leaders recognized by the Mansmith Market Mentors Awards embody this principle: they don’t just manage businesses—they cultivate judgment in others, building successors who can act decisively when uncertainty strikes. These honorees have shared their experience, insight, and philosophy, ensuring the next generation of leaders is ready to lead.
The 2026 Mansmith Market Mentors Awards (MMMA) remains the gold standard because you cannot apply. You must be “reversely nominated” by the very people you built, the past winners of the Mansmith Young Market Masters Awards (YMMA) and Mansmith Sales Masters Awards (MSMA).
Since its founding, MMMA has recognized leaders now running major Philippine enterprises — Backy Baquiran (President, Unilab), Michael Tan (President, Asia Brewery), Greg Banzon (EVP & COO, Century Pacific), Ana Aboitiz-Delgado (CEO, UnionBank), Margot Torres (Managing Director, McDonald’s), and Noel Lorenzana (former President, TV5).
These leaders manage billions in P&L. They run companies across healthcare, banking, food, media, and restaurants. And they all share one trait: they built successors, ensuring the next generation of leaders is ready to take over and excel.
Originally every other year, the MMMA is now annual, because past awardees couldn’t wait to recognize their mentors. When proteges compete to honor teachers, it’s not just an event. It’s an ecosystem of leadership excellence.
This year, we recognize four leaders who aren’t just managing P&Ls; they are managing legacies in the middle of a global storm:
Manuel Dizon (Managing Director, Zuellig Pharma): Ensuring healthcare reaches the last mile when logistics are at their most fragile.
Ramon Christian Pesigan (President and CEO, Coca-Cola Europacific Aboitiz): Balancing massive bottling footprints while modernizing route-to-market.
Amparo Rio (Chief Marketing Officer, NutriAsia): Re-engineering the “Sawsawan” of the Philippines for a “Cocooning” consumer.
Oliver Sicam (General Manager, Shakey’s Philippines): Turning restaurant spaces into “Dark Kitchens” to meet the home-bound family.
These leaders share one trait: They gave their knowledge away. They built successors who don’t panic when the news from the Middle East breaks. They built leaders who think long-term even when the short-term is screaming for attention.
Survival vs. Competitiveness
Many executives are currently “hunkering down.” They are pausing advertising, training and freezing mentorship to save cash. This is short-term thinking.
Mentorship is about speed of decision-making. When a mentee has inherited the mentor’s judgment:
Decisions happen faster because the “Logic Chain” is already shared.
Risk-taking is smart, not reckless, because the mentee has “failed safely” under guidance before the crisis hit.
The “Moat” deepens because while competitors are losing talent to fear, your team is anchored by gratitude and growth.
Who Did You Build?
In any market, resilience is measured by technology or diversification. But real resilience comes from people who know how to lead when it counts.
Business leaders may be remembered for a successful pivot during this 2026 blockade. But the deeper question is: Who did you prepare for the next one?
Platforms change. The Strait of Hormuz will eventually reopen. Tools will evolve. But the leaders you form today will carry your philosophy into rooms you will never enter.
The highest honor isn’t surviving the quarter. It’s being remembered by the people you prepared to conquer the decade.
That’s the Market Mentor Dividend. It multiplies. It compounds. And unlike oil, it never depreciates.
Josiah Go is a business thought leader, speaker, mentor, entrepreneur, blogger, columnist, and independent director. He is a record-breaking, bestselling author of 20 books on marketing and entrepreneurship and chairs Mansmith and Fielders Inc.
