Q1: National Bookstore is expanding its branch network from close to 200 to over 500 by 2020. Why the aggressive availability goal? A: We want to make our stores more accessible and convenient for our customers. We want to give them the convenience to be able to shop in a mall nearer to them. We are also entering secondary and […]
Trends
This is continuation of our annual consumer trends and prediction series for 2016 that started Jan. 1, 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
Each year since 2014, we have been sharing consumer trends and predictions. This is our 3rd annual sharing and we have grown a list of 50 consumer trends. The list is too long for an article so we just chose a few entries for each of the themes where we classified these trends and predictions. Despite the number, we know […]
Q1: Congratulations on the opening of Habitat in the Philippines. Can you tell us what is good design in the brand DNA of this European furniture brand? A1. Thank you. We are very excited with the opening of Habitat Manila and are very thankful to the positive response of the market. At Habitat, good design means beautiful, functional and affordable […]
Q1: Question to PRA President & Duty Free COO Lorenzo Formoso: What regulatory changes are affecting retailing in the Philippines? “The Retail Trade Liberalization Act has been the most pertinent government regulation affecting the Philippine retail industry especially now that there are a lot of foreign brands coming in to the country. This Act protects Filipino retailers and at the […]
Q1: You are an industrial engineer and you started as a methods officer in the finance function in 1977 for Unilever (then PRC). How did this influence your thinking process in your long career in Customer Development? A: Industrial engineering, in my view, is the application of science in business. The professional advance of Customer Development (previously called Sales) from […]