Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Competitive Marketing, interviews, Marketing Strategy, Q&A
Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our loyal Filipino customers who have trusted Acer as a reliable and durable brand. Behind every badge of success are nurtured relationships – thus we share this with our stakeholders, distributors and dealers, whom we have remained genuine partnerships with for many years. The coming in of the Smartphones, along with the birth of software applications, has indeed made the IT industry more exciting. Technology has become more personally relevant to…
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