Q&A with SteelAsia Chairman Benjamin Yao on Growth Strategy

Q&A with SteelAsia Chairman Benjamin Yao on Growth Strategy

interviews, Q&A
SteelAsia is the flagship steel company of the Philippines. Nearly one out of every two steel bars installed in construction are manufactured by SteelAsia, while about 80% of the rebar needs for infrastructure are supplied by SteelAsia. SteelAsia Chairman and CEO Benjamin Yao shares their vision in investing P100 billion on the initial of a three phase 5 year program to develop a robust Philippine steel industry. Q1: Your company put up a small rebar facility in 1966 and has been supplying over two million tons a year. Rebar is in the lowest tier of the steel manufacturing and is a commodity. What’s your strategy shift behind your program? A1: We describe our strategy as a natural evolution arising from growth.  But to grow in the manner we did, the first thing that…
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The Strategist Behind The Strategy: A Study of Benjamin Yao of SteelAsia.

The Strategist Behind The Strategy: A Study of Benjamin Yao of SteelAsia.

Articles
Benjamin Yao is Chairman and CEO of SteelAsia, the flagship steel company of the Philippines. SteelAsia manufactures nearly one out of every two steel bars installed in construction, and supplies about 80% of the rebar needs for infrastructure. They are investing over P100 billion on the initial of a three phase 5-year program to develop a more robust steel industry in the Philippines. This kind of development initiative is vital to the inclusive economic growth of any country, as seen with the leading economies and industrialized nations.  Here are four lessons I learned from SteelAsia on how they have attained and maintained customer satisfaction, customer loyalty, and competitive advantage. 1.     From commodity to differentiation - SteelAsia supplies over two million tons of rebars a year. Rebar is in the lowest tier…
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