Decoding The 5 Growth Strategies of Henry Sy  by Josiah Go

Decoding The 5 Growth Strategies of Henry Sy by Josiah Go

Articles
Henry Sy, SM and the Philippines:  I wrote about SM and Henry Sy in my books (Principles and Practices in Marketing in the Philippine Setting, and Entrepreneurship: Starting an Enterprise, Having an Innovation Mindset) because discussion of marketing and entrepreneurship in the Philippines setting without SM and Henry Sy would not be complete. The legendary king of retail, king of banking, king of stock market valuation (His SM Investment and SM Prime are both over a trillion pesos in the stock exchange of the Philippines), Henry Sy, who passed away last January 19, 2019, was a strategist worth emulating.  The Circumstances of the Strategist: We all know that Henry Sy opened SM North Edsa in 1985, after the Edsa Revolution, when interest rates were as high as 45% per annum. This was…
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Q&A with SM VP-Advertising Grace Magno on Marketing Campaigns

Q&A with SM VP-Advertising Grace Magno on Marketing Campaigns

interviews, Marketing Strategy, Q&A
Q1: In your marketing career, what are some of the most memorable marketing campaigns that you initiated? Can you elaborate? A: The Hate Late Campaign of Pizza Hut Delivery is for me the most memorable because we started using social media and the internet to communicate that Pizza Hut Delivery will be delivered to you in 30 minutes or your pizza is free - BUT in such a creative way, with the help of BBDO Guerrero, because the message was about how we Filipinos actually "HATE LATE". We must have been the first to put up an unbranded website called www.hatelate.com. It talked about how awful "Filipino time" was and the consequences of being late - hereby spawning not only tremendous awareness for the Pizza Hut campaign itself but for…
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