Henry Sy, SM and the Philippines: I wrote about SM and Henry Sy in my books (Principles and Practices in Marketing in the Philippine Setting, and Entrepreneurship: Starting an Enterprise, Having an Innovation Mindset) because discussion of marketing and entrepreneurship in the Philippines setting without SM and Henry Sy would not be complete. The legendary king of retail, king of […]
SM
Q1: In your marketing career, what are some of the most memorable marketing campaigns that you initiated? Can you elaborate? A: The Hate Late Campaign of Pizza Hut Delivery is for me the most memorable because we started using social media and the internet to communicate that Pizza Hut Delivery will be delivered to you in 30 minutes or your […]