100th Marketing Strategy and Plans

100th Marketing Strategy and Plans

Articles
Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 100th public run of my Marketing Strategy and Plans (MSP) program on November 27-28, 2018. Click here to register for the 101st Josiah Go's Marketing Strategy and Plans on February 27-28, 2019 Right to Win, Play to Win: I have been changing the content little by little that a past participant would not recognize the same seminar a few years after. In celebration of my 100th public batch, ‘Marketing Strategy and Plans’, the longest-running marketing strategy seminar in the Philippines will be reinvented with ALL NEW cases with…
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Q&A with L’Oreal Philippines’ CMO Albet Buddahim on “Playing to Win”

Q&A with L’Oreal Philippines’ CMO Albet Buddahim on “Playing to Win”

interviews, Q&A
Albet Buddahim was awarded 2017 Mansmith Young Market Masters Awards (YMMA) for his role in helping turn IPG Mediabrands into one of the fastest growing marketing agencies in the Philippines. He is currently the Chief Marketing Officer of L’Oreal Philippines and shares with us his ‘Play to Win’ philosophy and strategy. He will be presenting “Play to Win: The Mindset of a Champion Marketer in the Digital Age” in the Young Market Masters Summit this coming September 6, 2018. Q1: You like to use the phrase, ‘Play to Win’. What does it mean to you? A1: For me, it’s either we (1) Play-to-Win or (2) Play-Not-to-Lose. The meaning of Play-to-Win versus Play-Not-Lose is • Play-to-Win is about being vision-led and to be Excited of what can be Won or gained…
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